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Manila Bulletin devider Drive devider Filipino Service Advisor wins Mitsubishi Service Advisor Contest in Japan

Filipino Service Advisor wins Mitsubishi Service Advisor Contest in Japan

Published Feb 23, 2026 09:22 pm

At A Glance

  • MMPC says Raymond Rivera of Carworld, Inc. won the Service Advisor Contest at the Global Service Skills Contest 2025 finals in Tokyo, held in December 2025.
  • Rivera represented the Philippines and beat service advisor finalists from 15 countries, following his Mitsubishi Skills Olympics win in January 2025.
  • The competition combined written scenario-based assessment and a roleplay covering the full service advisor process from pre-delivery through vehicle handover.
  • MMPC linked the result to long-run aftersales training and coaching, including months of preparation that began in July 2025.
Global Service Skills Contest Finalists with Zenta Ishikawa – MMC Corporate Officer & Assistant Executive Vice President. 3rd from the right is Carworld, Inc. Service Advisor Raymond Rivera
Global Service Skills Contest Finalists with Zenta Ishikawa – MMC Corporate Officer & Assistant Executive Vice President. 3rd from the right is Carworld, Inc. Service Advisor Raymond Rivera
At Mitsubishi Motors Corporation’s Global Service Skills Contest 2025 finals, held in December 2025 at Tokyo Ryutsu Center in Tokyo, Japan, the Philippines secured the championship in the Service Advisor Contest. Raymond Rivera of Carworld, Inc. took the title against service advisor finalists from 15 other participating countries.
Raymond Rivera of Carworld, Inc. won the Service Advisor Contest at the Mitsubishi Global Service Skills Contest in Tokyo last December 2025
Raymond Rivera of Carworld, Inc. won the Service Advisor Contest at the Mitsubishi Global Service Skills Contest in Tokyo last December 2025
The Global Service Skills Contest is a Mitsubishi Motors Corporation-organized competition in Japan, where distributors field representatives across aftersales disciplines. Rivera’s path to the Tokyo finals began with a win at the Mitsubishi Skills Olympics in January 2025, followed by a preparation phase that started in July 2025. Coaching support came from Allan Veraque Jr., MMPC’s Non-Technical Training Senior Supervisor.
The Service Advisor Contest combined a written and thinking segment with a roleplay designed to mirror the realities of front-line aftersales work. The written portion included a matching-type examination and an essay task built around service scenarios, where recommendations had to be formed using inputs such as customer profile, preventive maintenance service requirements, vehicle condition, and customer lifestyle.
The roleplay simulated the complete service advisor process, from pre-delivery steps through vehicle delivery and handover. Evaluation covered verification aligned with preventive maintenance requests, cleanliness checks, and confirmation of replaced parts. The delivery phase required clear explanation of completed work, a walk-through of the repair order and bill of materials, a vehicle walkaround, and customer guidance that included safety reminders, care tips, the next preventive maintenance schedule, and follow-up direction, capped by a professional send-off.
MMPC Aftersales Executive Vice President Toko Imai said, “This win reflects the strength of our people and our commitment to customer-first service. With Raymond’s performance, he showed to the world that when technical excellence is combined with genuine care for the customer, Filipino service professionals can truly excel on the global stage.”
Raymond Rivera with Coach Allan Veraque Jr. from MMPC
Raymond Rivera with Coach Allan Veraque Jr. from MMPC
Veraque underscored daily consistency as the difference-maker during the build-up to Japan. “Preparation is really about showing up every day. Regardless of energy or mood, you still show up—that’s what makes the difference. And Raymond did exactly that. By consistently showing up to training for months, he was able to internalize all the lessons,” he said.
Rivera’s win places a spotlight on the service advisor role as a customer-facing discipline that blends process control, communication, and credibility at handover. In MMPC’s framing, the result also reflects sustained investment in training and coaching aimed at raising dealership aftersales standards to a level that can compete internationally.

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Mitsubishi Mitsubishi Motors Philippines Corp. (MMPC)
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