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Manila Bulletin devider Lifestyle devider Health and Wellness devider A different kind of glow: Rediscovering your first love

A different kind of glow: Rediscovering your first love

Published Feb 21, 2026 10:12 am
Wellness begins with choice—the choice to move, to care for oneself, and to live with intention. In today’s fast-paced world, creating space for self-love has become more important than ever. For iWhite Korea, wellness is rooted in this self-love, empowering individuals to feel confident in their own skin through accessible, high-quality Korean-formulated products.
Bringing shared values together, MNL City Run and iWhite Korea present a run that lets love overflow. This partnership is an invitation to rediscover your "First Love" in Korean Skincare while building confidence and community with every stride. It’s more than a race; it’s a celebration of a radiant sense of well-being.
"iWhite Korea Run 2026 is anchored in movement, confidence, and community. Through this partnership, we want runners to challenge themselves physically and embrace wellness as a lifestyle," expressed Ruel Cruz, Founder and CEO of MNL City Run, during the official media launch at Azumi Boutique Hotel on February 19, 2026.
At iWhite Korea, we believe that confidence begins with self-love. Staying fit through running is a powerful way to take care of ourselves. "Partnering with MNL City Run allows us to connect with the running community in a meaningful way. Beyond our heritage as your 'First Love' brand, we are excited to launch our newest product innovations, Gold Line Facial Creams —formulas specifically designed to protect and nourish your skin during peak physical activity," remarked Youjin Seo, VP for Sales & Marketing at iWhite Korea.
"It’s the perfect avenue to showcase how iWhite Korea encourages everyone to move, take care of themselves, and rediscover that inner glow with our new performance-ready line," they added.
A Run with Purpose: Impacting Lives beyond the Track
At iWhite Korea, we believe that true wellness radiates from the inside out—and that includes the way we give back to our community. This is why we are proud to announce that the iWhite Korea Run 2026 is truly a run with a purpose.
Running for the Next Generation
Continuing the tradition of MNL City Run, a portion of the proceeds from this event will directly benefit Project PEARLS. Through its mission of providing PEARLS (Peace,
Education, Aspiration, Respect, Love, and Smiles), the organization empowers children and families through education, nourishment, healthcare, and community development programs.
Real Impact with Every Stride
Ritchie Cruz, Vice President for Marketing of MNL City Run, emphasized the event’s charitable mission, "Beyond fitness and celebration, iWhite Korea Run 2026 wants to create real impact, Every registration helps support Project PEARLS and its mission to uplift underprivileged children. And for us, this is what makes this run truly meaningful. We’re not just running for ourselves; we’re running to give hope and opportunities to those who need it most".
This charitable mission perfectly aligns with our First Love in Korean Skincare campaign. Just as iWhite Korea aims to be the first brand that taught you to love your skin, our partnership with Project PEARLS aims to be a source of love and support for children as they start their own journeys in life.
By joining us on the track, you aren't just launching a new era of your own glow with our latest products—you are helping a child take their first step toward a brighter, healthier future.

Be part of iWhite Korea Run 2026: Your First Love, a run that lets you move, glow, let love flow, and make a difference. Follow the event’s official page 

https://www.facebook.com/iwhitekorearun or send an email to 

[email protected] for more details. 

iWhite Korea Run 2026 Race Info 

►►► 16K 

Registration fee: 1,590.00 | EARLY BIRD: 1,490.00 

Kit inclusion: Full Sublimation Singlet, RFID Racebib, Finisher Medal, Full Sublimation Finisher Shirt and Tote Bag 

Assembly time: 3:30 AM 

Gun Start: 4:00 AM 

Cut-off: 7:00 AM / 3 Hours 

►►► 10K 

Registration fee: 1,290.00 | EARLY BIRD: 1,190.00 

Kit inclusion: Full Sublimation Singlet, RFID Racebib, Finisher Medal, Full Sublimation Finisher Shirt and Tote Bag 

Assembly time: 4:30 AM 

Gun Start: 5:00 AM 

Cut-off: 7:30 AM / 2.5 Hours 

►►► 5K

Registration fee: 1,090.00 | EARLY BIRD: 990.00 

Kit inclusion: Full Sublimation Singlet, RFID Racebib, Finisher Medal and Tote Bag Assembly time: 5:30 AM 

Gun Start: 6:00 AM 

Cut-off: 7:30 AM / 1.5 Hours 

►►► 3K 

Registration fee: 990.00 | EARLY BIRD: 890.00 

Kit inclusion: Full Sublimation Singlet, RFID Racebib, Finisher Medal and Tote Bag Assembly time: 6:00 AM 

Gun Start: 6:30 AM 

Cut-off: 7:30 AM / 1 Hour 

#iWhiteKoreaRun2026 

#iWhiteKorea 

#RunWithPurpose 

#MNLCityRun

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