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Beyond the glam: Fundraising goal achieved, GMA Gala 2025 wins big at the TikTok Awards 2025

Published Feb 15, 2026 09:15 am
The 2025 GMA Gala, a celebration of GMA Network’s 75th Anniversary and Sparkle GMA Artist Center’s 30th Anniversary, was recognized at the TikTok Live Awards 2025 with the “Digital Spotlight Award” after garnering 1 billion online views.
GMA GALA 2025 (Nice Print Photography & Exige Weddings)
GMA GALA 2025 (Nice Print Photography & Exige Weddings)
The TikTok Live Awards spotlight creators and talent who have made a substantial impact on the platform. Sparkle’s win underscores the collective creativity, authenticity, and star power of its roster of artists. With billions of engagements across TikTok, the glamorous event captivated audiences globally while advocating for a meaningful cause and showcasing its purpose.
Senior Manager and Head of Sparkle's PR, Events, and Digital, Roche Tuazon-Chavez, along with Sparkle PR Manager Caiel Pajarillo, received the Digital Spotlight Award. “Thank you so much for the TikTok Live Awards for this Digital Spotlight Award. On behalf of Sparkle GMA Artist Center, we are truly honored to be recognized. This award belongs to our artists, fans, creators, and partners who continue to support and inspire us,” said Tuazon-Chavez.
The event was attended by various personalities and PR practitioners making an impact in the digital landscape.
More than just a celebration, the GMA Gala brought together not only GMA and Sparkle artists and personalities but also strengthened its commitment to clients and partners in collaborating on larger initiatives. Beyond the online buzz, the event also successfully raised ₱ 2.5 million for the GMA Kapuso Foundation.
As Sparkle moves forward, fans can expect more groundbreaking projects and collaborations in the years to come–spreading kindness online. (Robert Requintina)
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