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Manila Bulletin devider Technews devider Conquering the north: SM North EDSA debuts real-time app to navigate the Great Northern Sale frenzy

Conquering the north: SM North EDSA debuts real-time app to navigate the Great Northern Sale frenzy

Published Feb 13, 2026 11:55 am  |  Updated Feb 13, 2026 03:56 pm
For anyone who has ever stepped foot into SM North EDSA, you know the drill: it is a sprawling retail labyrinth where "just one quick look" can easily turn into a 10,000-step marathon. Now, add the Great Northern Sale into the mix—with hundreds of stores slashing prices by up to 70%—and you have a recipe for both legendary deals and serious floor-plan fatigue.
Recognizing that "mall-lost" is a real state of mind, SM North EDSA has officially partnered with Duon Wayfinding, the first real-time indoor navigation platform in the Philippines. The goal? To turn your frantic bargain hunting into a precision-guided mission.
The GPS for Your Shopping List
The partnership, which launched just in time for the sale running through February 15, aims to eliminate the aimless wandering that usually accompanies massive mall events.
The Duon Wayfinding app doesn't just show you where you are; it acts as a digital scout. Here is how it's changing the game for "Northies" this week:
Turn-by-Turn Guidance: Precise directions that lead you straight to the rack you’re looking for.
Deal Highlighting: The app specifically flags merchants participating in the Great Northern Sale, so you don't accidentally walk past a 70% discount.
Pre-Game Planning: You can plot your route from home, ensuring you hit the high-priority stores before the stock runs out.
"The Great Northern Sale has always been about value, but this year, we’re focusing on a seamless and more ‘maxed out’ experience because we are doing this all for you," said Joaquin San Agustin, SM Supermalls executive vice president for marketing.
Beyond the Bargain Bin: Valentine’s and Chinese New Year
The timing of the sale coincides with a "perfect storm" of celebrations. With Valentine’s Day and Chinese New Year festivities overlapping, SM North EDSA is more than just a retail hub right now—it’s a dining and date-night destination.
Once the shopping bags are heavy, the app pivots from retail to lifestyle. Whether you are looking for a specific prosperity-filled Chinese feast or a tucked-away romantic corner for a Valentine's dinner, the app provides a seamless transition from the "Sale" phase to the "Celebration" phase of your visit.
Don't wait until you're standing in the middle of the Block or the City Center to figure out your plan. Download the Duon Wayfinding app before you leave the house. Your feet (and your wallet) will thank you.
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