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Manila Bulletin devider Drive devider Cleanfuel, Oben Group roll out Drive Card for Toyota customers

Cleanfuel, Oben Group roll out Drive Card for Toyota customers

Published Feb 12, 2026 06:33 pm

At A Glance

  • Cleanfuel and Oben Group formalize a partnership centered on a new fuel and rewards program for vehicle owners
  • Oben Group customers gain access to fuel discounts, rewards points, and lubricant savings through the Cleanfuel Drive Card
  • The program is positioned as an extension of customer care beyond vehicle purchase and aftersales
From left: Ralph Atienza - Cleanfuel Vice President, Cosco Oben - Oben Group of Companies President, Atty. Jesus Bong Suntay - Cleanfuel President and Chief Executive Officer, Marco Atienza - Cleanfuel Group of Companies Director
From left: Ralph Atienza - Cleanfuel Vice President, Cosco Oben - Oben Group of Companies President, Atty. Jesus Bong Suntay - Cleanfuel President and Chief Executive Officer, Marco Atienza - Cleanfuel Group of Companies Director
Cleanfuel has entered into a strategic partnership with the Oben Group of Companies with the launch of the Cleanfuel Drive Card, a fuel and rewards program aimed at adding value to the vehicle ownership experience of Oben Group customers.
The collaboration brings together Cleanfuel’s fuel and mobility services and the Oben Group’s automotive retail network, which includes Toyota dealerships such as Toyota Balintawak, Toyota Otis, Toyota North EDSA, Toyota Marilao, and Toyota San Jose del Monte. Through the Drive Card program, customers of these dealerships gain access to fuel-related benefits designed to support daily driving beyond the point of vehicle purchase.
Under the program, Cleanfuel Drive Card holders earn points for every fuel purchase made at participating Cleanfuel stations nationwide. These points may be redeemed through Cleanfuel’s rewards program. Cardholders are also entitled to fuel discounts of ₱2.00 per liter on diesel and ₱3.00 per liter on all Cleanfuel gasoline products. Additional discounts are available on Cleanfuel Motoröl lubricants, extending the program’s coverage to routine vehicle maintenance.
Cleanfuel President and Chief Executive Officer Atty. Jesus Bong Suntay, talks more about the Cleanfuel Drive Card Program.
Cleanfuel President and Chief Executive Officer Atty. Jesus Bong Suntay, talks more about the Cleanfuel Drive Card Program.
According to Cleanfuel President and Chief Executive Officer, Atty. Jesus Bong Suntay, the partnership reflects the company’s focus on delivering practical benefits to motorists. He said the collaboration with the Oben Group supports customers from the early stages of vehicle ownership by offering opportunities to save on fuel, earn rewards, and manage ongoing vehicle care more efficiently.
Cosco Oben, President of the Oben Group of Companies, explains the partnership to members of the media
Cosco Oben, President of the Oben Group of Companies, explains the partnership to members of the media
Cosco Oben, President of the Oben Group of Companies, said the partnership strengthens the group’s customer care efforts beyond vehicle sales and aftersales services. He noted that the Cleanfuel Drive Card allows the group to extend added value into customers’ daily driving routines through fuel savings and rewards that make vehicle ownership more practical.
Both companies said the partnership reflects a shared approach centered on customer engagement, operational reliability, and long-term value.
With the rollout of the Cleanfuel Drive Card to Oben Group customers, Cleanfuel and the Oben Group aim to deliver accessible and customer-focused mobility solutions across the local automotive retail landscape.

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