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Manila Bulletin devider Entertainment devider Music and Concerts devider SB19's talent management teases new girl group

SB19's talent management teases new girl group

Published Feb 7, 2026 09:06 am

After more than a year of auditions, 1Z Entertainment, SB19's artist management, is ready to introduce a new girl group this year.

This was revealed by 1Z Entertainment during its trade launch held in Quezon City on Feb. 7. The event was also attended by all members of the popular P-Pop group SB19.

Freepik.com
Freepik.com

During an interview at the trade launch, Gallahan East, marketing communications manager at 1Z Entertainment, did not disclose details about the upcoming girl group, which he described in one word: "different."

"In terms of the girl group, definitely this year. I cannot say the actual date, but it's coming soon. Last last year we started the auditions for the girl group. If you visited our social media, you'll see we're looking for a new set of trainees. Yes, we're training a girl group, and another group is coming in. We're currently in the audition process. It will be a mix. This one is for boys and girls," Gallahan said.

He added, "Let's position them in terms of the current P-pop girl groups in the Philippines. It's very different from the current landscape in terms of music and the dynamic of the girls."

When asked if these girls are fresh faces in the entertainment scene, Gallahan said, 'Oh yes! Regarding the process, we want to ensure these girls are truly new. No exposures yet or anything. Puhunan talaga nila ay yung mga pangarap nila. (Their real investment is their dreams.) We need to ensure these girls are ready. We want to make sure they are at the same caliber as SB19."

"They are composers and create their own music. So that's a hint of what to expect from these girls," he also said.

Asked to describe the girl group in one word, Gallahan answered, "Oh my God! That's hard! Let's just say, 'different.' "

SB19 (Facebook)
SB19 (Facebook)

Despite the saturated market, Gallahan hopes the girl group will fill the gap by presenting something unique. 

"For now, let's leave it to the fans to theorize about the new girl group. The positioning is really different. Hopefully, these girls will fill the gap by providing something we don't have here in the Philippines.

"I think there's always a seat for everyone. Everyone should be excited about this new girl group because they will introduce something new. Not just dynamics or visuals, most importantly music, because these girls are artists first," he added.

Gallahan said that this is the first time 1Z Entertainment held a trade launch.

"It's important to open a trade launch, not because a girl group is coming in. But we want to open under 1Z Entertainment and position it as an entertainment management company.

"For the longest time, it's always SB19, and that's great. But what about the people behind? The people working behind the scenes. I think this is a good introduction for everyone here: these are the people working behind the scenes with SB19," Gallahan also said.

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