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Manila Bulletin devider Lifestyle devider Arts and Culture devider Marzia Kjellberg opens up a new shop to sell art for charity

Marzia Kjellberg opens up a new shop to sell art for charity

How the Italian artist is using her talent for a good cause

Published Feb 7, 2026 11:14 am
'7-11' pastel, 15x12 inches
'7-11' pastel, 15x12 inches
Marzia Kjellberg was once known for makeup tutorials from her now-retired YouTube channel, CutiePieMarzia. Now based in Tokyo, she spends her time as a writer, fashion designer, and full-time mother to her son, Bjorn, and four dogs. Her latest project has her using her hobbies and vast reach on the Internet to support charities.
MEET THE ARTIST Marzia Kjellberg
MEET THE ARTIST Marzia Kjellberg
Announced via her Instagram page, Marzia recently shared a link to her shop where her artworks could be purchased to support a charity of her choice. Five artworks were made available and immediately sold out. Her medium of choice for the works is pastel, a powdered pigment known for creating vibrant colors and blending qualities. Marzia's pieces have a cottagecore feel, with rich, earthy colors that stand out. Most of the works presented in this catalog feature a home, isolated in nature. One piece, "7-11," shows a convenience store seemingly in the middle of nowhere with two buses nearby. It's reminiscent of the way Japan's structures are often built to blend seamlessly with its environment. 
'JOETSU' pastel, 15x12 inches
'JOETSU' pastel, 15x12 inches
'OPEN AIR MUSEUM' pastel, 15x12 inches
'OPEN AIR MUSEUM' pastel, 15x12 inches
'A SWEDISH FARM' pastel, 15x12 inches
'A SWEDISH FARM' pastel, 15x12 inches
'THE DOCK' pastel, 15x12 inches
'THE DOCK' pastel, 15x12 inches
"My soft pastel paintings depict simple yet serene sceneries, often in vibrant colours; I hope my work can transmit a sense of calm and joy," writes Marzia on her website. "With this website, I would like to turn a hobby into a way to support charities, which is why anyone purchasing one of the original artworks will be able to choose how much to donate." Each month, a charity will be selected, and the total amount from the sales (decided by the customer at checkout) will be donated by Marzia.
HAPPY FAMILY Marzia with her husband, Felix, and son, Bjorn
HAPPY FAMILY Marzia with her husband, Felix, and son, Bjorn
Marzia is mostly active on Instagram, where she shares photos of her family. She is happily married to Swedish YouTuber Felix, better known as PewDiePie. 

Related Tags

Arts and Culture Marzia Kjellberg CutiePieMarzia PewDiePie Felix Kjellberg
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