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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider Prada Beauty arrives in Manila

Prada Beauty arrives in Manila

The luxury house opens its first Philippine boutique, bringing cult-favorite fragrances, makeup, and exclusive customization to Makati

Published Feb 6, 2026 11:00 am
Officially launched in 2023, Prada Beauty has quickly established itself in the world of beauty with a cosmetics collection that’s luxurious, innovative, and high-performing. From Emma Watson’s signature scent, Paradoxe, to Sabrina Carpenter’s go-to Prada Balm and the makeup artist–approved Pradascope Lash Extending Volume Mascara, the line has earned a loyal following among celebrities and industry insiders alike.
Inside the Prada Beauty store in Greenbelt 5
Inside the Prada Beauty store in Greenbelt 5
Now, Filipino beauty lovers can experience Prada Beauty up close. The brand officially opened its first flagship boutique in the Philippines at Greenbelt 5, Makati City, making its best-selling and viral products more accessible than ever. The space is also designed as an immersive destination that reflects Prada’s bold approach to beauty.
Immersive, runway-inspired experience
“Here is a wonderful place to discover the world of Prada Beauty because not only do we have our fragrances, we have our beauty line, and also our skincare line,” Anna Fujimori, L’Oréal regional marketing manager for international distribution, APAC, told Manila Bulletin Lifestyle during the store’s official opening on Jan. 22, 2026. “We also offer an exclusivity to the flagship store, our olfactory fragrance range, which is the very premium fragrance range in the brand.”
True to its promise, the Greenbelt 5 flagship houses the full fragrance universe of Prada Beauty. Shoppers can explore the iconic Paradoxe line, the refined and unisex Les Infusions collection, the sporty and sophisticated Luna Rossa fragrances for men, and the Olfactories range, which highlights individual perfume ingredients designed for all sexes.
Prada Beauty Paradoxe Radical Essence
Prada Beauty Paradoxe Radical Essence
Prada Beauty Hand Cream
Prada Beauty Hand Cream
Prada Beauty Mascara Pradascope
Prada Beauty Mascara Pradascope
Adding a playful yet fashion-forward touch, the boutique also offers the Print Factory Augmented Customization. This allows customers to personalize their perfume bottles with sticker sleeves inspired by Prada runway prints, turning each scent into a collectible piece.
“Shoppers can discover the whole range of products that we offer as a brand,” Anna shared. “There’s also some great experience for the consumers because they can customize their perfume bottles. And there’s a very nice gifting experience which is very exclusive to the boutiques.”
Must-tries and essentials
Prada’s understanding of beauty by reimagining traditional definitions of skin, color, and self-expression. Through tech-driven formulas and avant-garde design, Prada Skin and Color offer new ways of self-reinvention that feel both timeless and ever-evolving.
Apart from the perfume lines, among the highlights in the store is the Reveal Mesh Cushion. Sleek and responsible, it features a refillable design wrapped in Prada Re-Nylon knitted packaging. Its formula delivers a luminuous blurred matte finish with a real-life filter effect, powered by motion-protect technology that adapts to facial movement for long-lasting wear. Developed using AI technology, its four flexible shades are designed for accurate color matching, specifically for Asian skin tones and undertones.
Another standout is the Pradascope Lash Extending Volume Mascara. Equipped with an innovative 180-degree lift and grip brush, it captures every lash from root to tip for defined volume and separation. The sensorial packaging, with its cool metal cap and textured bottle stamped with the iconic Prada logo, adds a tactile element to the makeup ritual.
Prada Beauty Balm Banana Yellow (middle)
Prada Beauty Balm Banana Yellow (middle)
The Prada Balm in Banana Yellow, adds a playful twist to everyday lip care. Inspired by one of the brand's most recognizable prints from its Spring Summer 2011 collection, the balm delivers up to 24-hour hydration with bifidus extract and jojoba oil. It is infused with a juicy banana scent that refreshingly reinvents fruity notes while staying true to Prada’s signature iris identity. With its moisturized, sheer, glowy finish, this can also double as your highlighter.
Completing the experience is Paradoxe Radical Essence Parfum, a more intense and concentrated evolution of the original scent. It reimagines the floral signature with a bold salted pistachio accord, offering a modern take on a floral, ambery, woody fragrance. Designed for women who embrace complexity and change, it represents Prada’s belief in beauty as something fluid and multi-dimensional.
With its first flagship boutique, Prada Beauty invites Filipinos to step into a world where fashion, fragrance, and innovation meet.

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