TCL shines at the 61st Anvil Awards, securing four major honors
Published Feb 4, 2026 01:22 pm
From left to right: TCL Digital Officer Jem Domingo, PR Officer Guia Anne Tilbe, Brand Manager Joseph Cernitchez, Deputy Marketing Director Shae Yu and Product Manager for AC Operation Jasper Jing
TCL Electronics achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last Jan. 28, 2026, at Solaire Resort, North Quezon City.
Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.
The Anvil Awards received by TCL highlight how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations, got Gold and Silver awards, and the TCL x Olympic Basketball Project, which gained recognition in CSR, bagged a Silver award, and finally, the TCL FreshIN 3.0 campaign, which won in Marketing and Brand Communication, got a Silver award.
“We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.
The 61st Anvil Awards recognize those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.
Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub enables students to master advanced climate-control technology through direct mentorship from TCL experts. By pioneering a “structured enrollment-to-employment” pathway, TCL has created a sustainable solution to the industry’s skills gap, transforming graduates into certified professionals within its service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for the "Public Relations Program Government Relations" category.
TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s “Inspire Greatness” mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.
TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the “Marketing and Brand Communication" category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product — it built a lasting brand connection, demonstrating its mastery of modern storytelling and external engagement.
Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.
Looking ahead, TCL is set to roll out several key initiatives in the coming weeks. The mission remains unchanged: Inspire Greatness by upholding the highest standards of quality and service, ensuring the brand consistently delivers world-class experiences to its loyal customers.