ADVERTISEMENT
Manila Bulletin devider Business devider The Stock Market devider Jollibee returns to Tim Ho Wan's roots with 10th Hong Kong store

Jollibee returns to Tim Ho Wan's roots with 10th Hong Kong store

Published Feb 4, 2026 02:13 pm
(From left) Tim Ho Wan Global CEO Yeong Sheng Lee and Jollibee Foods Corp. (JFC) International CEO Richard Shin join executives at the grand opening of the brand’s 10th Hong Kong outlet at Mikiki Mall, Kowloon, on Wednesday, Feb. 4. Fully acquired by JFC in 2025, the “Michelin-starred” dim sum specialist is debuting a refreshed brand concept and enhanced dining experience as part of its strategy to become a premier global Cantonese culinary brand. (Photo by Ricardo M. Austria)
(From left) Tim Ho Wan Global CEO Yeong Sheng Lee and Jollibee Foods Corp. (JFC) International CEO Richard Shin join executives at the grand opening of the brand’s 10th Hong Kong outlet at Mikiki Mall, Kowloon, on Wednesday, Feb. 4. Fully acquired by JFC in 2025, the “Michelin-starred” dim sum specialist is debuting a refreshed brand concept and enhanced dining experience as part of its strategy to become a premier global Cantonese culinary brand. (Photo by Ricardo M. Austria)
HONG KONG: Tim Ho Wan, the flagship dim sum brand of Jollibee Foods Corp., opened its 10th Hong Kong outlet on Wednesday, Feb. 4, at Mikiki Mall in Kowloon, marking its expansion in its home market following the full acquisition by the Philippine restaurant giant.
The opening serves as a showcase for the brand’s refreshed concept, which includes updated menu presentations and store designs. The move also signals Jollibee’s intent to modernize the brand while preserving its roots as a hole-in-the-wall eatery founded in 2009 by former Four Seasons chefs Mak Kwai Pui and Leung Fai Keung.
Tim Ho Wan Global Chief Executive Officer Yeong Sheng Lee told reporters that the company is leveraging Jollibee’s operational discipline to scale the business globally. Following Jollibee’s full acquisition in 2025, Tim Ho Wan has focused on standardizing Cantonese craftsmanship across its international footprint.
“Hong Kong is where Tim Ho Wan began, and where our standards are set and proven,” Lee said. “Across all stores, we focus on Cantonese craftsmanship, taste, and quality, supported by a stronger operational discipline that ensures authentic flavors are delivered consistently.”
He added, “Those fundamentals give us the confidence to grow while staying true to what defines Tim Ho Wan.”
Lee noted that system-wide sales in the third quarter of 2025 rose 5.2 percent compared with the first half of the year as these growth initiatives began to gain traction.
Sales performance strengthened across all company-operated markets during the period. Hong Kong posted a two percent increase, while Singapore and China grew by seven percent and three percent, respectively.
Momentum was more pronounced in franchise markets, where third-quarter sales climbed 6.5 percent from the first half, buoyed by double-digit growth in the Philippines and Taiwan.
The company has invested in an expert chef program to maintain culinary standards and implemented digital feedback tools to monitor diner satisfaction.
According to Lee, Google ratings in Hong Kong and Singapore have averaged 4.7 over the past 90 days. All company-operated markets, including the United States (US), now maintain ratings of 4.0 or higher.
Jollibee is positioning Tim Ho Wan as a primary engine for its international growth as Richard Shin, CEO of JFC International and global chief financial officer, said the brand is a key pillar of the group’s Chinese cuisine platform.
He noted that the profitable Hong Kong network serves as foundation for global expansion.
“With a profitable Hong Kong network as the foundation, we are optimistic that Tim Ho Wan is well-positioned to expand to more markets worldwide, as it works toward becoming the first truly global dim sum brand,” Shin said.
The brand recently opened its first company-operated store in North America in Irvine, California, and added a location at LaLaport Tokyo Bay in Japan. These openings are part of a broader strategy to transform Tim Ho Wan into a globally relevant restaurant brand.
Despite the international push, the company remains focused on its core metrics in the Philippines, where the brand continues to see strong demand and contributes to Jollibee’s regional portfolio.
The expansion comes as Jollibee Group continues to refine its model of balancing traditional culinary techniques with commercial rigor.
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.