A commitment to literacy and learning
The Manila Bulletin forged partnerships with leaders to promote love of reading
The Manila Bulletin (MB), a trusted news media company in the Philippines, has always believed in empowering the nation through reading. This is reflected in the company’s various corporate social responsibility (CSR) programs. Among these programs are the MB Junior Journalist Summer Camp, Internet of Things (IOT) Summer Workshop for Kids, and the Books in a Block Share-A-Love, Share-A-Story Drive.
The MB Junior Journalist Summer Camp is a 10-day program for children ages seven to 17 that introduces them to the full newspaper production process, from news gathering and reporting to the actual printing of a paper.
Running alongside this initiative is the IOT Summer Workshop for Kids, where participants are encouraged to turn their creative ideas into simple projects. Through hands-on activities, students are introduced to the basics of coding, electronics, IOT, and robotics in an engaging way that help sharpen their critical thinking and problem-solving skills.
Through the Books in a Block Share-A-Love, Share-A-Story Drive, MB has also worked with partner organizations to donate books to public schools, one of them the Nueve de Pebrero Elementary School in Barangay Puray, Rodriguez, Rizal.
Forging partnership with political leaders
In 2025, the company extended its efforts to promote a love for reading and literacy campaign by forging a partnership with two remarkable leaders: Israel’s Ambassador Dana Kursh and Manila City Mayor Francisco “Isko” Moreno Domagoso.
On Nov. 28, 2025, in celebration of National Reading Month, MB opened its ballroom in Intramuros, Manila to welcome “Batang Maynila” from District 5, aged eight to 11 for a memorable story reading session of the timeless tale “David and Goliath.”
Ambassador Dana Kursh brought the story alive by reading the English version, emphasizing values of courage, resilience, and self-belief. Mayor Isko read the Tagalog version, allowing the children to connect deeply with the narrative in their native language.
Lessons beyond the book
What began as a simple reading session became an interactive experience. The kids answered questions, expressed their opinions, and took part in activities that helped them relate the narrative to their personal experiences. By relating "David and Goliath" to their own lives, these children were reminded that with hard work, faith, and perseverance, they too can conquer the different types of “Goliath” in their lives.
In addition to the fun and interactive reading session, the kids also received books, and activity kits that would encourage them to stay interested in reading long after the event is over. The event was more than just a chance to read. It displayed the interest of leaders to share their time to encourage children and perhaps start a lifelong love for reading.