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Manila Bulletin devider Business devider The Stock Market devider PLDT invests ₱1.2 billion to scale MVP group's data ecosystem

PLDT invests ₱1.2 billion to scale MVP group's data ecosystem

Published Jan 27, 2026 04:09 pm
Integrated telecommunications firm PLDT Inc. is investing over ₱1 billion in its data unit, Kayana Solutions Inc., as it ramps up financing support to further enhance hyper-personalized customer experiences within the company and beyond.
In a disclosure, PLDT said it is subscribing to 1.25 billion additional common shares in Kayana, equivalent to ₱1.25 billion, subject to the execution of definitive agreements.
Despite the additional capital, PLDT’s equity ownership in the company will remain at 45 percent.
Metro Pacific Investments Corp. (MPIC) and its subsidiary, Manila Electric Co. (Meralco), each hold a 27.5 percent stake in Kayana.
PLDT initially invested ₱840 million in Kayana, totaling 60 percent of equity interest, including subscriptions payable of ₱288 million.
The telco later entered into share subscription agreements in September 2024, in which it subscribed to additional common shares valued at ₱46.5 million, while the other shareholders subscribed to shares totaling ₱523.5 million. As a result, PLDT's equity ownership in Kayana fell to 45 percent.
In September last year, PLDT executed a subscription agreement for an additional 594 million common shares in Kayana for ₱594 million.
PLDT said the additional investment in the company is part of a collective effort to drive new opportunities for growth and value within the MVP Group of Companies.
Kayana, formerly known as DigiCo and Limitless Growth Ventures Inc., is a data-powered digital experience company that harnesses the data assets of companies under business titan Manuel V. Pangilinan, or MVP.
It aims to deliver a hyper-personalized customer experience that will bring a “radical change” in customer engagement across the MVP Group.
Kayana leverages its technology platform to enable companies to scale their operations and achieve seamless integration of services and capabilities.
In addition, it is looking to use a payment and rewards system to further improve the overall customer experience.
As of September 2025, PLDT reported its net income in the first nine months of last year reached ₱25.07 billion, down 11 percent from ₱28.07 billion in the same period in 2024.
PLDT expects full-year 2025 profits to at least match the ₱32.31 billion recorded in the previous year, due to slightly weaker demand in its wireless and enterprise segments.
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