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Manila Bulletin devider Drive devider GAC Motor continues PH operations

GAC Motor continues PH operations

Confirms dealership continuity under ONE GAC ingtegration

Published Jan 27, 2026 06:28 pm

At A Glance

  • GAC International Philippines confirms stronger direct involvement in local operations as part of its long-term market plans
  • The ONE GAC strategy brings GAC Motor, Aion, and Hyptec under a unified brand and service framework
  • Six to eight new hybrid and electric vehicles are planned for launch in the Philippine market in 2026
GAC International Philippines, Inc. has confirmed a strengthening of its direct local operations, outlining a clearer long-term direction for the brand in the Philippine market as it advances its global ONE GAC strategy. The move reflects a broader push toward closer oversight of product planning, distribution, customer service, and day-to-day operational execution in the country.
The Philippines has been identified by GAC Group as a growing market within Southeast Asia, particularly as local demand increases for intelligent mobility solutions, hybrid vehicles, and electric models. By reinforcing its local structure, the company aims to improve alignment between global brand direction and on-the-ground execution, while working more closely with customers and local partners.
According to the company, the shift toward stronger direct operations is intended to enhance organizational capability, improve operational efficiency, and raise customer service standards. The objective is to support sustainable growth while ensuring that brand positioning and customer experience remain consistent across the market.
A key component of this direction is the implementation of the ONE GAC brand strategy in the Philippines. Under this framework, GAC’s existing brand presence, including GAC Motor, Aion, and Hyptec, will be integrated under a unified GAC brand structure. The consolidation is designed to simplify brand communication, streamline sales and service operations, and establish a more consistent ownership and aftersales experience for customers.
Through this unified approach, GAC International Philippines expects to offer a broader product range while improving coordination across its dealer network. The company also noted that the strategy is intended to give local partners clearer direction and stronger support as the brand expands its footprint in the country.
Alongside brand integration, GAC International Philippines is preparing for a wave of new product introductions. The company plans to launch six to eight new vehicles in the Philippine market over the course of 2026, with a focus on hybrid and electric technologies. These upcoming models form part of GAC’s next-generation product roadmap and reflect its continued investment in future-oriented mobility solutions for local consumers.
The company emphasized that operational continuity remains in place during the transition. All authorized dealerships continue to operate normally, with no disruption to warranty coverage, aftersales services, or parts availability. GAC International Philippines also confirmed ongoing investments in local infrastructure, including improvements in operational processes, dealer network support, and parts supply through enhanced warehousing and logistics capabilities.
Looking ahead, GAC International Philippines stated that it will continue to combine global resources with localized execution under the ONE GAC strategy, positioning the brand to deliver a wider range of vehicles and ownership experiences tailored to the evolving needs of the Philippine market.

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