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Manila Bulletin devider Business devider Banking & Finance devider Insular Life unit rebrands to focus on specialized corporate solutions

Insular Life unit rebrands to focus on specialized corporate solutions

Published Jan 23, 2026 03:30 pm
InLife Benefits Insurance Co. has formally unveiled its new corporate identity, marking a strategic pivot toward specialized employee benefits following its full acquisition of Generali Philippines last year.
The rebranding follows Parent company Insular Life Assurance Co.’s May 2025 purchase of the remaining stake in the venture, ending nearly three decades of partnership with the Italian insurer. The move signals a shift in the insurer’s strategy to consolidate its portfolio around corporate solutions and life insurance as competition for the Philippine workforce’s wellness budget intensifies.
The launch of InLife Benefits brings a clearer, more intentional focus to the company’s mission, Executive Chairperson Nina D. Aguas said in a statement. By streamlining the portfolio to prioritize life insurance and corporate solutions, the firm is better positioned to provide the agility and depth of service that Filipino businesses require, she said.
The insurer is targeting a broader slice of the small and medium enterprise market, as well as multinational organizations, by leveraging its local heritage alongside the technical expertise inherited from its former global affiliation. President and Chief Executive Officer Noemi G. Azura said the milestone is a reaffirmation of the company’s purpose to meet the changing needs of today’s workforce.
Central to the company's growth strategy is its Voluntary Employee Benefits program. In a market where traditional insurance often limits coverage to immediate family, InLife Benefits is distinguishing itself by allowing principal members to extend coverage to a wider range of dependents. This includes parents, siblings, in-laws, and even nieces or nephews, with an age range spanning from two weeks old to 75 years.
For Filipinos, protection naturally extends from the workplace to the family, Azura said. By allowing coverage for extended dependents, the company ensures that protection reaches a wider demographic.
The company currently maintains one of the widest medical networks in the country. Its service suite includes 24/7 telemedicine through its Call-A-Doc service, mental health consultations, and wellness programs accessible through digital platforms for human resources teams and medical providers.
To bolster its market presence, the firm has appointed entrepreneur and media personality Robi Domingo as brand ambassador. The company is currently undergoing a gradual transition of its assets, with the new branding expected to be fully integrated into policies and member cards over the coming months. A new digital hub is scheduled to go live in February 2026.
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