ADVERTISEMENT
Manila Bulletin devider Lifestyle devider Fashion and Beauty devider This eyewear is designed to enhance your natural beauty

This eyewear is designed to enhance your natural beauty

Jins Philippines introduces Beauty Lens, a beauty-inspired lens with a gentle blush-like effect

Published Jan 22, 2026 10:02 am
Jins Philippines announces the introduction of Beauty Lens, a beauty-inspired lens designed to subtly enhance facial warmth and complement everyday makeup looks, offering customers a new way to express personal style through eyewear.
Beauty Lens is available in three shades—Pink (Soft Rose), Peach Pink (Warm Apricot), and Orange Red (Terracotta)
Beauty Lens is available in three shades—Pink (Soft Rose), Peach Pink (Warm Apricot), and Orange Red (Terracotta)
Designed with modern women in mind, Beauty Lens addresses common beauty concerns such as looking tired, washed out, or needing a soft color balance around the face—especially in daily settings like work, school, and social activities. Through carefully placed gradient tones, the lens creates a gentle blush-like effect that adds warmth and dimension while maintaining clear vision.
Beauty Lens is available in three shades—Pink (Soft Rose), Peach Pink (Warm Apricot), and Orange Red (Terracotta)—allowing wearers to choose tones that best complement their skin tone, makeup preferences, and lifestyle. The lens also blocks over 99 percent of UV rays, supporting daily eye protection alongside aesthetic appeal.
“Beauty Lens was developed for customers who want eyewear that feels effortless, wearable, and aligned with their everyday beauty routine,” said Mark Charles Salecina, head of Marketing, Jins Philippines. “It offers a simple solution for those who want to look refreshed and put together, even with minimal makeup.”
Jins Philippines marketing head Mark Charles Salecina, business director Hiro Maezono, area manager Hanelyn Virtudazo, SM Aura Premier Jins store manager Patricia Ami, and sales director Eiko Miyaji
Jins Philippines marketing head Mark Charles Salecina, business director Hiro Maezono, area manager Hanelyn Virtudazo, SM Aura Premier Jins store manager Patricia Ami, and sales director Eiko Miyaji
Guided by Jins’ global “Magnify Life” philosophy, the Beauty Lens reflects the brand’s approach to designing products that seamlessly integrate function, comfort, and lifestyle relevance.
“Our goal is to create eyewear that fits naturally into our customers’ daily lives,” shared Eiko Miyaji, sales director, Jins Philippines. “Beauty Lens is designed to support confidence and self-expression in a subtle, approachable way.”
Launch event at SM Aura
To introduce Beauty Lens to the local market, Jins held a launch event at its SM Aura store, collaborating with more than 20 female influencers from the beauty, fashion, and lifestyle space. The event provided guests with an opportunity to experience the lens in-store, create content, and explore how eyewear can complement modern beauty routines.
The gathering highlighted JINS’s continued engagement with its community and its focus on creating meaningful, experience-led product launches that resonate with today’s consumers.
Availability
Beauty Lens is available now at all Jins stores, with orders ready for pickup within seven to 10 days—perfectly timed for your next look refresh.
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.