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Manila Bulletin devider Technews devider Salesforce launches Startup Program in the country

Salesforce launches Startup Program in the country

Published Jan 22, 2026 10:45 am
Salesforce Startup Program aims to support the country's startup ecosystem. The program will see Philippine startups get access to the Saleforce resources, which includes AI-powered products, mentorship programs, and joint go-to-market opportunities, and a community designed to help startups build, grow, and scale.
The Philippines is a dynamic market for technology and innovation, driven by a young, skilled, and tech-savvy population that is quick to adopt new technologies such as AI. This launch reflects Salesforce’s recognition of the country’s vibrant startup landscape. With the government recently announcing P2.1 billion in funding for Philippine startups under the Innovative Startup Act, and unveiling its vision of producing four Philippine unicorns and securing $10 billion in investments by 2030, the Salesforce Startup Program aims to help founders translate early momentum into sustainable scale by connecting them to global platforms and markets.
“The Philippines is a vibrant hub for startups, with a growing pool of talent and a dynamic market ready for innovation,” said Abraham Cuevas, Regional Vice President and Country Manager, Salesforce Philippines. “The Salesforce Startup Program arrives at a pivotal moment, enabling Philippine startups to leverage cutting-edge tools including Agentforce and a network of experts and founders to rapidly develop, test, and scale solutions—accelerating the country’s startup growth.”
Since its inception in 2021, the Salesforce Startup Program has demonstrated measurable impact across markets. The program today supports a community of over 435 startups across India and Singapore, including more than 230 AI-first startups, with success stories spanning companies such as CloudFiles, Xoxoday, Yellow.ai, Trupeer.ai, Nektar.ai, and Bryd. The program is also launching this month in Malaysia and Sri Lanka.
In November 2025, Salesforce announced the company's strategic expansion into the Philippines, establishing an office in Manila to support the growth of businesses in the Philippines and help them transform into Agentic Enterprises. Salesforce already serves as a trusted digital advisor for Philippines customers of all sizes with businesses like Maxicare, PLDT and Converge ICT Solutions using Salesforce CRM and AI solutions to drive their digital transformation.
How to join?
Startups based in the Philippines can apply through the official program website to join the Salesforce Startup Program. All applications will be evaluated weekly, and eligible startups will be onboarded thereafter.
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