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Manila Bulletin devider Entertainment devider Celebrities devider PlayTime Entertainment launches PT IDOLS to power the future of Pinoy talent

PlayTime Entertainment launches PT IDOLS to power the future of Pinoy talent

By MBrand
Published Jan 22, 2026 06:23 pm
PlayTime Entertainment is officially entering the talent game with the launch of PlayTime IDOLS (PT IDOLS). This new business line is a massive step in the company’s mission to build a world-class entertainment ecosystem right here in the Philippines.
PT IDOLS is a next-generation platform built to discover, develop, and empower the next wave of performers, creators, and digital stars. As the industry shifts toward creator-led content and digital-first vibes, PT IDOLS is here to ensure Filipino talent stays ahead of the curve.
Not your average talent agency
Forget the old-school rules. Rather than acting as a traditional agency, PT IDOLS is an all-in-one hub that integrates:
● Digital-First Branding: Building stars for the platforms that matter.
● Content Creation: Helping creators tell their stories their way.
● Commercial Partnerships: Unlocking big-brand opportunities across multiple formats.
Real traction, global reach
The movement has already started. PT IDOLS kicked off with several dance-based creator groups and has already onboarded 25 active creators, with plans to expand the roster to 60 very soon.
You can find the action on TikTok at @ptimeicons, where their talents are already gaining serious hype—not just in the Philippines, but with audiences in the United States, proving that Pinoy talent has major cross-border appeal.
"PT IDOLS is more than just a talent initiative; it’s a deliberate step in making entertainment a core pillar of PlayTime Entertainment," says Krizia Cortez, PlayTime Entertainment Director of Public Relations.
How to join the movement
As part of the PlayTime family, PT IDOLS bridges the gap between talent, fans, and brands. They’ve even made recruitment easier with a dedicated TikTok platform:
PlayTime IDOL (Hiring). This creates a clear, structured path from being "discovered" to becoming a professional icon.
By moving beyond gaming and into the heart of content and live entertainment, PlayTime is investing in the creators of tomorrow. Their mission is simple: to raise the standard for how talent is developed and ensure Filipino stories compete—and win—on the global stage.
Through PT IDOLS, PlayTime Entertainment is officially the new gateway for the next era of Philippine entertainment.
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