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Manila Bulletin devider Drive devider Denza, BYD's luxury car brand, enters the Philippines

Denza, BYD's luxury car brand, enters the Philippines

Premium elegance on wheels

Published Jan 20, 2026 04:46 pm

At A Glance

  • Denza, the premium new energy vehicle (NEV) brand under the BYD Group, has officially confirmed its entry into the Philippine market.
Denza vehicles at the brand's stockyard in the country, ahead of the brand’s official Philippine launch.
Denza vehicles at the brand's stockyard in the country, ahead of the brand’s official Philippine launch.
For Filipinos looking for more than just the latest technology and high efficiency, a new automotive brand might be just what they've asked for. Denza, the premium new energy vehicle (NEV) brand under the BYD Group, has officially confirmed its entry into the Philippine market. The arrival introduces a dedicated premium portfolio designed to merge proprietary electrification technologies with executive-tier comfort and build quality.
Its arrival is part of the group’s desire to increase its footprint beyond the mass market. Denza prioritizes a distinct shift toward craftsmanship and passenger-centric engineering. The brand draws on established global vehicle architectures to deliver a driving experience that reconciles high-output performance with the efficiency and environmental pragmatism required of modern premium transport.
At the heart of Denza's innovation are the DiSus and the e3 platform; two advanced technologies designed to elevate the driving experience. DiSus delivers outstanding ride comfort without sacrificing handling, solving the long-standing trade-off between comfort and performance. Meanwhile, the e3 platform returns confident performance, precise control, enhanced safety, and exceptional maneuverability, redefining what premium electrified driving feels like.
Denza's official Philippine brand launch and unveiling of its initial models are set to take place in the first quarter of 2026. This event will mark Denza's formal introduction to the local market and sets the stage for a broader rollout of premium electrified vehicles in the months ahead.
“The future of premium mobility isn’t defined by excess — it’s defined by intelligence. Nowadays, it is technology that truly drives elegance. And at Denza, we see new energy vehicles as an opportunity to rethink how power, comfort, and sustainability can work together in a more thoughtful, human way,” said Adam Hu, BYD & Denza Philippines Country Head.
“What we’re building with Denza is a long-term vision for premium mobility — one where innovation serves the driver, sustainability is seamlessly integrated, and every vehicle reflects a smarter way forward,” Hu concluded.
In the Philippines, BYD Philippines Corp., will serve as the official distributor of the Denza brand, bringing its lineup of premium electrified vehicles to local consumers. The brand’s local entry signals BYD Philippines Corp.’s continued commitment to expanding the country’s access to next-generation mobility solutions.
With its arrival, Denza hopes to open a new era of intelligent premium mobility in the Philippines, where advanced technology drives elegance, performance, and progress.
To learn more about Denza and its journey in the Philippines, visit https://www.denza.com/ph or find them on Facebook, Instagram, YouTube, and LinkedIn.
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