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Celebrity collectors grace the opening of Pop Mart at SM Aura

Lifestyle | People and Events

Celebrity collectors grace the opening of Pop Mart at SM Aura

By Jessica Pag-iwayan

Fresh off the buzz of its first official Philippine store in SM Megamall, Pop Mart opened its second official store at SM Aura in Bonifacio Global City, Taguig.

SM Aura SAVP for Leasing Kai Fagara San Diego, Pop Mart Philippines head of Marketing Mishen Samonte, Pop Mart Philippines country head Marilen Villamayor, and SM Aura AVP for Operations Steph Co

SM Aura SAVP for Leasing Kai Fagara San Diego, Pop Mart Philippines head of Marketing Mishen Samonte, Pop Mart Philippines country head Marilen Villamayor, and SM Aura AVP for Operations Steph Co

Officially opened last Jan. 16, 2026, the event was attended by celebrity fans including actress Nadine Samonte, Jed Madela, and Inah de Belen. True to its signature retail style, the SM Aura store is designed to feel bright, open, and easy to explore. Shelves of blind boxes line the space alongside larger collectible figures, inviting both longtime collectors and curious first-timers to browse at their own pace.

Renz Pangilinan

Renz Pangilinan

Jed Madela

Inah de Belen

Nadine Samonte

For its SM Aura debut, the designer toy store puts the spotlight on Skullpanda, one of the brand’s most recognizable characters. Apart from this, fans can also find other cult-favorite collections including Hirono, Labubu, and Molly. Pop Mart is located on the second floor of SM Aura.

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