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Manila Bulletin devider Drive devider Rox Motor opens Greenhills showroom

Rox Motor opens Greenhills showroom

ROX 01 PHEV SUV on display

Published Jan 15, 2026 03:32 pm

At A Glance

  • Rox Motor Philippines has just opened its Greenhills showroom, marking the brand's expansion into the market with a showroom in the heart of the city.
  • The event marked the formal introduction of the Rox 01 all-terrain luxury SUV.
Rox Motor Philippines has just opened its Greenhills showroom, marking the brand’s expansion into the market with a showroom in the heart of the city. The launch event saw attendance from key leaders in business and government, reflecting broad support for Rox Motor’s entry and long-term commitment to the country.
Transcorp, Inc. executives with San Juan Mayor Francis Zamora, cut the ribbon to the new Rox Greenhills showroom.
Transcorp, Inc. executives with San Juan Mayor Francis Zamora, cut the ribbon to the new Rox Greenhills showroom.
The program formally opened with a blessing ceremony, followed by welcome remarks and an audio-visual presentation that introduced Rox Motor’s vision and global positioning. The highlight of the event was the inauguration and ribbon-cutting ceremony, led by Wilfred Chua, Chief Executive Officer of Transcorp Inc.; Sally Chua, Chief Financial Officer of Transcorp Inc.; and Bryan Chua, Managing Director of Transcorp Inc., together with members of the Board of Directors Kurt Chua, Marc Chua, and Dave Chua. Also in attendance were San Juan City Mayor, Francis Zamora, and Rox Motor Asia Department Director, Nicole Lee.
From left: Rox Motor Asia Department Director, Nicole Lee; Wilfred Chua, Chief Executive Officer of Transcorp Inc; San Juan City Mayor, Francis Zamora; and Bryan Chua, Vice President & Managing Director of Rox Motor Philippines.
From left: Rox Motor Asia Department Director, Nicole Lee; Wilfred Chua, Chief Executive Officer of Transcorp Inc; San Juan City Mayor, Francis Zamora; and Bryan Chua, Vice President & Managing Director of Rox Motor Philippines.
The event marked the formal introduction of the Rox 01 all-terrain luxury SUV. Guests were given the opportunity to experience the vehicle firsthand, highlighting Rox Motor’s approach to combining refined comfort, intelligent all-terrain capability, advanced safety systems, and lifestyle-oriented versatility—designed to meet the evolving needs of modern Filipino drivers.
Rox 01
The Rox 01 is an electric vehicle with a range extender. What this means is that it is primarily an electric vehicle (with an electric powertrain) but has an onboard petrol-powered generator that can charge the batteries when the charge runs out. As such, it is no longer limited by its electric battery’s range, but can continue to move thanks to its range extender. In addition, the onboard batteries can still be charged by plugging it in. This essentially makes it a plug-in hybrid electric vehicle (PHEV).
Powering the Rox 01 is an electric drive system with front and rear electric motors. It’s powered by a 56.01-kWh ternary lithium battery that gives up to 235-km of electric driving range using the WLTC cycle. It can be recharged with a GBT charging plug. Its range extender/generator is a 1.5L four-cylinder turbo gasoline engine with a 70-liter fuel tank. Combined, the two powerplants produce 476-PS and 740-Nm of torque. This also allows the Rox 01 to drive as far as 1,115 km when both power sources are full (100% battery, full tank of fuel).
Inside, the Rox is offered with a choice of tan, black, or white Nappa leather upholstery. The seats are designed to reduce fatigue on long drives. Captain chairs are also fitted in the middle row as standard. The dashboard features a large 12.3-inch digital instrument panel, a 15.7-inch central infotainment touchscreen, as well as a 9-inch monitor at the second row.
The Rox 01 SUV is available in two variants: the 6-seater Luxury variant and a 7-seater Sport variant.
More showrooms soon
The Rox 01 and the Greenhills showroom are just the beginning. Rox Motor Philippines shared its plans for continued growth, including the opening of a new showroom in Iloilo in the first quarter of 2026, with more developments to be announced in the future. As the brand moves forward, ROX Motor remains focused on expanding its nationwide presence while supporting both urban mobility and outdoor lifestyles through thoughtfully engineered vehicles.
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