Jollibee Group reported that the solid sales momentum seen across its various businesses last December has, so far, been sustained in January this year, although some potential headwinds bear watching moving forward.

“Since our December update, the operating environment and business trends have remained broadly consistent with our prior disclosures,” said Jollibee Group Chief Financial and Risk Officer and JFC International Chief Executive Officer (CEO) Richard Shin in a business update disclosed to the Philippine Stock Exchange (PSE).

He noted that “customer demand has been stable across key markets, and network expansion continues to be supported by strong franchise engagement, reinforcing our asset-light growth strategy.”

However, Shin said, “The external environment continues to present factors that require monitoring, including macroeconomic developments, foreign exchange movements, and input cost volatility.

“As of this update, the Jollibee Group has not observed any material developments beyond those previously disclosed.”

While Jollibee’s international operations continue to demonstrate resilience, its domestic operations have reflected steady performance amid varying macroeconomic conditions.

Preliminary indicators show that system-wide sales and same-store sales growth trends have remained solid during the fourth quarter last year and are consistent with the full-year 2025 guidance framework previously communicated.

The fourth quarter of 2025 also benefited from favorable seasonal demand patterns alongside the continued benefits of execution initiatives implemented during the year.

The competitive environment remains stable and rational, reinforcing the appropriateness of Jollibee Group’s existing strategies, in line with observed market behavior and demand patterns.

In the Philippines, Jollibee Group’s champion brands—Jollibee, Chowking, and Mang Inasal—continued to contribute meaningfully to domestic system-wide sales and same-store sales growth, supported by strong brand equity, solid consumer engagement, and broad relevance across formats.

Fourth-quarter performance reflected improving demand dynamics consistent with seasonal patterns, reinforcing the resilience of the Philippine business amid a more challenging operating environment.

Vietnam remains a key market for Jollibee Group, continuing to represent the Jollibee brand’s largest overseas presence in terms of store count.

System-wide sales and same-store sales growth in Vietnam sustained their high double-digit trajectory, outperforming peers. This performance underscores the brand’s strong market position and broad consumer acceptance.

“The current operating environment provides a supportive foundation as the Jollibee Group continues to focus on asset-light expansion in the market,” said Shin.

The Tim Ho Wan (THW) concept continues to emerge as a strategic growth engine for Jollibee Group, highly complementary to the group’s portfolio and well positioned for long-term global expansion.

Since the acquisition, execution initiatives—including product, quality, and service enhancements—have translated into strong customer reception and top-tier ratings on established consumer review platforms.

In Hong Kong, store operations have stabilized and returned to profitability, reinforcing confidence in the brand’s operating model and execution under Jollibee Group’s stewardship, including the first THW location opened following the acquisition.

In the United States (US), early customer response to newly opened stores has been encouraging, supporting management’s conviction in the scalability and long-term growth potential of the THW brand across international markets.