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New Lounge marks eighth anniversary with Vision Circle

Lifestyle | People and Events

New Lounge marks eighth anniversary with Vision Circle

Expands signature Filipino beauty services across the globe

By Jessica Pag-iwayan

New Lounge, an eyelashes and nails service provider, marked its eighth anniversary last November, with the launch of Vision Circle, its first-ever business community gathering co-hosted by EDSA Shangri-La. Centered on the theme “Presenting the Philippines to the World,” the intimate event brought together the brand’s past, present, and future collaborators.

Vision Circle was positioned as a call-to-action for the wider business community to build purposeful collaborations that highlight Filipino excellence, creativity, and leadership on the global stage. Designed to bridge beauty, lifestyle, and business communities across Manila, Beverly Hills, and beyond, the gathering created a platform for visionaries to connect and collaborate with intention. The event was attended by key partners, including Alo Philippines and Shangri-La Group partners such as Makati Shangri-La, Shangri-La Fort, Kerry Sports, Chi Spa, and EDSA Shangri-La.

Beyond celebration, New Lounge used the occasion to respond to recent calamities in Cebu through Hearts in Action, a donation drive supporting communities affected by the earthquake and typhoon. Innovation remains central to the company's vision, reflected in the expansion of its offerings through Pamper and Reset, a curated experience combining afternoon tea, beauty services, and wellness treatments by Chi, The Spa. What began as a community-building initiative has since evolved into a global lifestyle experience, integrating tourism, hospitality, and culture. Following successful runs in Rodeo Drive and EDSA Shangri-La, Pamper and Reset now extends to Beverly Hills Private Estates, Malibu, Manila, and other parts of the Philippines.

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