New year, new glow: Start fresh with clean beauty
The New Year always inspires us to begin again, reset routines, embrace healthier habits, and treat ourselves with a little more care. After weeks of celebrations, late nights, and the holiday hustle, our skin and hair often feel the effects.
That’s why this season is the perfect moment to shift to a clean beauty routine, one that’s gentler, more nourishing, and grounded in wellness. Clean beauty promotes the use of cosmetic and skincare products made without potentially harmful ingredients. It also emphasizes transparency, nontoxic formulas, minimalism, and sustainable sourcing.
And with so many thoughtful clean beauty finds now available at SM Beauty at SM Store, starting fresh has never been easier. In fact, most, if not all, of these products are formulated without 20 unwanted ingredients and even promote reduced usage of virgin plastics.
Imagine stepping into the year with hair that feels renewed. Begin with kinder formulas like Dove Bio-Keratin Straight & Silk Damage Expert, which uses bio-keratin to smooth and revive tired strands, giving hair that sleek, polished look after all the styling of the season.
For those craving extra hydration and shine, the Fresh Hair Lab HYA+Keratin Super Shine Premium Shampoo offers a lightweight yet deeply moisturizing cleanse powered by hyaluronic acid and keratin. To keep everything soft and manageable, Herbal Essences Conditioner, enriched with botanical ingredients, helps detangle and nourish without weighing hair down.
Your skin deserves the same level of gentle care. Post-holiday dryness can be soothed instantly with Aveeno Dermexa Daily Emollient Cream, a calming, oat-rich formula that restores moisture and comforts sensitive skin. It even contains palm oil sourced from responsibly managed plantations.
Protecting your glow becomes effortless with Face Republic Purity Sun Essence, a clean, lightweight sunscreen that melts into the skin without any greasy feel, perfect for everyday use in the New Year.
As you commit to healthier habits, Neutrogena Visible Repair Regenerating Cream, which also contains palm oil from responsibly managed plantations, supports your skin’s renewal with restorative ingredients that help improve firmness and radiance over time.
Choosing clean beauty is more than a trend; it’s an act of self-love. It allows you to be more mindful about what you put on your skin and hair while supporting brands that value transparency, sustainability, and care. You don’t have to overhaul your entire routine at once. A few intentional switches can make a big difference, creating habits that feel lighter, kinder, and more aligned with your goals.
This year, let your glow come from a place of wellness and conscious living. Step into a cleaner, more radiant beauty routine with SM Beauty at SM Store and make it the beautiful beginning your New Year deserves.