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Louis Vuitton's monogram reimagined for its 130th anniversary collections

From fashion's first modern logo to classic favorites like the Speedy and Neverfull, this pattern's legacy continues in motion

Published Jan 6, 2026 10:53 pm  |  Updated Jan 10, 2026 02:19 pm
The true heritage test of a brand is when its logo is easily recognized on a luggage carousel, at a café, or folded neatly beside someone’s chair. This is how the Louis Vuitton (LV) Monogram makes its presence felt—through everyday encounters that reflect how life is constantly in motion.
Not many know that Georges Vuitton created the Monogram in 1896 as a tribute to his father. Drawing inspiration from Gothic motifs and the influence of Japonism, it was also designed as an added anti-counterfeiting measure. It is safe to consider the LV Monogram as one of fashion’s first modern logos—created not as decoration, but to protect craftsmanship and signal identity.
Louis Vuitton Monogram
Louis Vuitton Monogram
Louis Vuitton wardrobe trunks advertisement published in LIllustration on June 13 1931
Louis Vuitton wardrobe trunks advertisement published in LIllustration on June 13 1931
Georges Ferréol Vuitton
Georges Ferréol Vuitton
Detail of the personalization L.Vuitton Paris on the lid of the Ladies Monogram Canvas Trunk, 1910
Detail of the personalization L.Vuitton Paris on the lid of the Ladies Monogram Canvas Trunk, 1910
Over its 130 years of existence, it has moved seamlessly from one material to another—proof of its adaptability and enduring relevance. Each reinterpretation serves both function and emotion, forming a personal connection with its owner. This 2026, Louis Vuitton marks this milestone with three exclusive capsule collections that celebrate the Monogram’s past, present, and future.
Monogram Origine Alma in Bleu Courrier and Rose Ruban
Monogram Origine Alma in Bleu Courrier and Rose Ruban
Canvas and color
The Monogram Origine gets a colorful makeover. Now presented in muted Ebène base that is coated canvas from linen-and-cotton blend, it evokes a more vibrant and spirited vibe through its delicate pastel options of Lin (cream), Vert Asnières (green), Rose Ruban (pink), and Bleu Courrier (blue).
Monogram Origine fragrance
Monogram Origine fragrance
Three perfumes join the limited release, each bottle adorned with the colorful Monogram: Imagination in Lin, Attrape-rêves in Rose Ruban, and eLVes in Bleu Courrier. Two travel cases in Rose Ruban and Bleu Courrier further extend the collection’s vision.
Classic bag models, including the Speedy, Noé, Alma, Neverfull, Carryall, and Pochette, are joined by trunk-inspired designs such as the Alma BB Trunk, Speedy 20 Trunk, Noé Trunk, and Side Trunk MM. Completing each piece is a bag tag featuring Louis Vuitton’s handwritten signature, hot-stamped as a quiet nod to the House’s early innovations.
Neverfull VVN
Neverfull VVN
Noe VVN
Noe VVN
Alma VVN
Alma VVN
Natural beauty
Beyond canvas, Louis Vuitton is equally defined by its signature natural leather: VVN or Vache Végétale Naturelle. Vegetable-tanned, untreated, and designed to develop patina over time, VVN is prized by collectors for its character. For this anniversary, the House places the material at the forefront of its second capsule collection.
Minimalist silhouettes are accented with classic Monogram name tags and monogrammed jacquard lining, creating contrast against the leather’s raw beauty. Offered in iconic shapes such as the Speedy, Noé, Alma, and Neverfull, each bag is meant to age alongside its owner, deepening in color and meaning with every journey.
Speedy Time Trunk
Speedy Time Trunk
Alma Time Trunk
Alma Time Trunk
Noe Time Trunk
Noe Time Trunk
Carry forward
The anniversary story culminates with Time Trunk, a collection that translates Louis Vuitton’s trunk-making heritage into pieces meant to be carried today. Using ultra-realistic trompe-l’œil printing, the historic trunks are recreated on canvas with striking detail, from aged patina and rivets to metal corners. Introduced on shapes like the Speedy, Noé, and Alma, each bag comes with a leather luggage tag inscribed with its name and creation date.
These three anniversary collections reaffirm what the Monogram has always stood for: movement, memory, and meaning. Designed to travel and to grow with its owner, true heritage is found in the things we choose to live with.

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