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Manila Bulletin devider Entertainment devider Music and Concerts devider BTS comeback sparks global buzz as fans push 'Run BTS' back up the charts

BTS comeback sparks global buzz as fans push 'Run BTS' back up the charts

Published Jan 4, 2026 11:34 am
Ahead of their much-anticipated group comeback this March, BTS are already making waves globally, driven not by new material, but by a renewed surge of fan interest in an older track.
K-pop boy group BTS / Courtesy of BigHit Music
K-pop boy group BTS / Courtesy of BigHit Music
The song "Run BTS," first released on the group’s 2022 anthology album "Proof," returned to No. 1 on the iTunes Top Songs chart in 61 countries, including Brazil, Finland, Mexico, and Greece, as of Friday morning local time.
Fans around the world, collectively known as ARMY, launched a coordinated streaming drive to celebrate the start of 2026 and the group’s upcoming return, turning a nostalgic fandom gesture into a fresh chart milestone.
Fans say the song’s message — a vow to keep running forward together — resonates especially strongly as all seven members prepare to resume full-group activities. The track is widely regarded among ARMY as one of the clearest expressions of BTS’ teamwork and identity, and its renewed success reflects a shared anticipation for the group’s new album, scheduled for release on March 20.
International media outlets are also paying close attention. The New York Times, in a recent feature reviewing the trajectory of K-pop, said BTS' rise and influence have played a major role in shaping K-pop’s global popularity over the past decade, adding that the group fulfilled the role of cultural ambassadors through musical talent, dedication and accessibility. The paper also said the group’s upcoming album and world tour are expected to breathe new energy into the industry as a whole.
Industry observers note that BTS’ comeback is being understood as more than just the release of a new project. With the group returning as a complete lineup, analysts say their activities could again reshape trends across the international pop market — a pattern seen repeatedly during the past decade of the group’s career. The latest chart rebound has further heightened expectations over what new records the upcoming album may set.
BTS recently confirmed their comeback date in handwritten letters shared with fans. They are expected to embark on a major world tour following the release of their album.
This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.
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