PUP JME walks the way with PRICEWISE
An academic event strengthening marketplace literacy to redefine value
Published Jan 2, 2026 01:38 pm
The Polytechnic University of the Philippines’ Junior Marketing Executives (PUP JME) successfully wrapped up PRICEWISE: Sustaining Market Uniformity, Creating Timeless Value last December 20, 2025 from 1 p.m.- 4 p.m., at the PUP Bulwagang Balagtas, delivering an insightful, interactive, and community-building event dedicated to elevating marketplace literacy through Everyday Low Pricing (EDLP).
With an auditorium filled with students, faculty members, partner organizations, industry practitioners and the public, PRICEWISE inspired its audience to view pricing as a strategic, ethical, and value-driven decision shaping to redefine value in today's consumer landscape. Grounded in the advocacy “Empowering Ethical Choices, Building Lasting Value,” the event reflected its alignment with the Sustainable Development Goals (SDGs)—particularly Quality Education, Responsible Consumption and Production, and Partnerships for the Goals. The event emphasized a powerful truth: pricing is a social responsibility. It influences how people make decisions, manage their budgets, and how within communities develop trust in the marketplace.
“PRICEWISE reminds us of the importance of thinking critically and choosing wisely in every decision we make,” said Anne Gwyneth Japon, project chairman of PRICEWISE. Her message captured the essence of the event, pointing to how mindful decisions can lead to lasting change and shape a more conscious, responsible community..
Meet the value builders
Behind the event’s success was the dedication of the PUP JME Executive Board and Body, led by project head Anne along with co-project heads Darlyn Shairra P. Pasco, Christle Raphie Jewell G. Go, Mariella A. Orbeta, Ien Khayih L. Cabanban, Athena Jhane C. Santiago, and Juniel S. Amaranto, whose collective leadership upheld that PRICEWISE embodied both academic depth and meaningful engagement in the shopping experience.
A dynamic PRICEWISE experience
The program opened with an energetic welcome from the event hosts, Reinald Greg and Gwyneth Aristo, who guided the audience through the afternoon’s lineup with charisma and professionalism. Their presence set the tone for an engaging and well-paced event experience. They also facilitated interactive transitions throughout the program—recognizing guests, introducing speakers, and inspiring participants to reflect on how EDLP influences both individual purchasing habits and broader industry practices.
Adding to the vibrancy of the program were performances by Bernice Jayne Monding, UNO, VIVID and Sweet Label, each offering compelling numbers that energized the crowd and provided refreshing transitions between segments. Their contributions not only entertained the audience but also reinforced the event’s collaborative and community-driven atmosphere.
Keynote insights: Pricing with purpose
PRICEWISE was further elevated by the presence of two keynote speakers, Roy Amparo and Arnold Paguntalan, whose powerful discussions brought depth and relevance to the event. As one, they unpacked the impact of Everyday Low Pricing (EDLP) on consumer behavior, brand loyalty, and ethical decision-making in today’s competitive retail environment. Their insights offered a balanced blend of theory and real-world application, giving attendees a clearer understanding of how responsible pricing helps build trust, stability, and long-term value across industries.
Event highlights that provide receipts of learning in everyday life
PRICEWISE offered a series of competitions, practicality and learning platforms that allowed their audiences to apply marketing concepts in real-world, creative, and critical ways:
STRATIFY: Turning Insights Into Strategy
A one-day online case competition where teams solved real marketing problems using insight-driven strategies.
PRICEPOINT: Value Beyond the Tag
A video competition showcasing how pricing influences decision-making, brand loyalty, and consumer behavior.
SHELFSMART: Designing Value in Every Display
A digital art competition transforming merchandising into visual storytelling and strategic brand placement.
RETAIL DIARIES
Industry-informed posts that simplified EDLP concepts for the public.
PRICEPULSE: Fueling Futures Through Opportunities
A career avenue helping students connect to internship and industry opportunities.
The awarding ceremony took place during the event, honoring the exceptional talent and strategic thinking of participants, while celebrating their creativity, innovation, and steadfast commitment to marketing excellence.
Closing with a commitment to shared values
As PRICEWISE came to a close, attendees left with more than new knowledge—they carried with them a renewed sense of purpose. The event reinforced that marketing is not merely about promoting products, but about building relationships grounded in transparency, integrity, and lasting value. For shoppers and marketers alike, every choice matters, reflecting ethical responsibility and the potential to every day shape communities.
“May we always remember that the true measure of success in marketing is not just about what we sell—but the value we consistently deliver to the people we serve,” said Jalen Vincent Gomez, president of PUP JME.
More than an event, it stands for PUP JME’s mission to shape a new generation of marketers and the public who drive ethics, lead with conscience, and build value that extends far beyond the marketplace.