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Manila Bulletin devider Lifestyle devider Food devider Every table tells a Christmas story

Every table tells a Christmas story

Purefoods looks at how Filipino families, old and new, gather around food during the holidays

By MBrand
Published Jan 2, 2026 11:10 am
In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across regions through traditions that have endured across generations, alongside new iterations that reflect the growing diversity of Filipino families.
Today’s Christmas celebrations in Filipino households range from grand gatherings of extended families to OFW households, dual-income no kids couples, single parents and same-gender partners, all marking the season in their own meaningful ways. Through it all, the desire to gather, share and connect remains at the heart of each celebration.
Feast for Filipino families
This holiday season, Purefoods recognizes both the traditions passed down through generations and the new meaningful ones created along the way. Around the Noche Buena table, families remember Christmases past while embracing the present and celebrating what brings them together.
Whether through recipes handed down over generations or new dishes created to celebrate togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.
As a legacy brand trusted for generations for its consistency in quality and taste, Purefoods products have long been part of occasions that matter most to Filipino families. Its range of offerings helps make home-cooked Noche Buena feasts easier and more enjoyable. The products are readily available in supermarkets, groceries and markets, supporting regional traditions and unique family celebrations across the country.
As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of overseas Filipino workers into a full holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 as its new facilities officially opened. The “Sarap ng Pasko, Sarap ng Purefoods” installation at the arrivals area, along with a LED display at the new Mezzanine Food Hall, transformed the terminal into a festive gateway home, filling arrivals with warmth, joy and inspiration to create new Christmas memories with loved ones through food.
Food that is lovingly prepared and joyfully shared remains at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.
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