Radar, a renowned player in the new energy vehicle (NEV) pickup segment is coming to the Philippines. United Asia Automotive Group, Inc. (UAAGI), a multi-brand automotive distributor, is proud to announce the addition of this new brand to its expanding roster.
United Asia Automotive Group, Inc. (UAAGI) bringing in Radar car brand
Expanding new energy vehicle (NEV) offerings in the Philippines
By Inigo Roces
At A Glance
- Radar, a renowned plug-in hybrid electric vehicle (PHEV) pickup brand is coming to the Philippines through distributor, United Asia Automotive Group, Inc. (UAAGI).
Notably, Radar holds a commanding position in the NEV pickup segment, capturing over 50% of the Chinese market share from 2023 to the present day. Beyond the Philippines, Radar has established a strong presence in over 50 countries and regions worldwide. This global reach spans diverse markets, including Eastern Europe, the Middle East, Asia-Pacific, Central America, and South America, demonstrating the brand's international appeal and competitiveness.
The core product that’s key to Radar’s global expansion is its flagship model, the RD6. It combines the comfort and performance of an electric SUV with the utility of a pickup truck, while surpassing other traditional pickup platforms in terms of power, intelligent technology, and multi-functionality. The RD6, and other modern utility solutions from Radar, underscore the company’s thrust to expand its product portfolio to include even more new energy platforms.
“Radar has quickly emerged as a significant player in the New Energy Vehicle (NEV) pickup segment. Its impressive market dominance underscores the brand's innovation, quality, and appeal to consumers seeking sustainable and versatile transportation solutions,” said Rommel L. Sytin, Chairman of UAAGI.
“In 2025, Radar will enter a new phase of global cooperation,” said Dr. Ling Shiquan, CEO of Radar. “The brand will strengthen its presence in other mature markets, aiming for 30,000 units in global sales in 2025, and NEV pickup market leadership in every region.”
With the arrival of Radar in the Philippines, UAAGI is poised to redefine the pickup truck segment, offering a compelling blend of performance, sustainability, and advanced technology. It hopes to empower Filipino drivers with more choices and contribute to a greener, more mobile future.
Radar will soon be available from UAAGI in 2025. Stay tuned for more updates on its official launch and availability.