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Manila Bulletin devider Lifestyle devider Food devider Future-proofing tourism through sustainability, strategy, and stories

Future-proofing tourism through sustainability, strategy, and stories

This platform recognizes inspiring initiatives by tourism enterprises.

Published Apr 28, 2025 08:08 am
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(From left: Joshua Hernandez, Mark Mulingbayan, Susan Santos de Cardenas, Carmela Bocanegra, Veronica Beguas, Dave Romano, Rommeleen Estolano, and Kirk Llamas)

ABOUT THE COMPETITION
The Good Travel Stories Competition 2025, organized by the Society for Sustainable Tourism (SST) in partnership with Green Destinations Southeast Asia, is a regional celebration of real-world sustainability in tourism. This platform recognizes inspiring initiatives by tourism enterprises—hotels, resorts, tour operators, community enterprises, and SMEs—whose practices reflect the principles of responsible travel, climate action, and the triple bottom line: People, Planet, Profit.
 

Open to all tourism-related businesses and destinations, the competition invites entries in video or image-based storytelling formats, highlighting impactful initiatives that address environmental stewardship, community development, heritage protection, and ethical
business operations. 

Winning stories will receive international exposure through Green Destinations’ global network & Conference to be held in Montpellier, France in September 2025 and serve as replicable models that can inspire positive change across the industry.
 

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(From left: Joegil Escobar, Susan Santos de Cardenas, and Dr. Joshua Wong)

ABOUT THE ORGANIZER
The Society for Sustainable Tourism (SST) is a regional leader in sustainability advocacy, policy alignment, and capacity building, proudly serving as the Southeast Asia Partner of Green Destinations. Since 2010, SST has empowered governments, tourism boards, private sector stakeholders, and community enterprises in Southeast Asia and beyond, through training, coaching, and certification guidance aligned with globally recognized standards. Under the leadership of its President & CEO, Susan Santos de Cardenas—a recognized global mentor and strategist in sustainable tourism—SST continues to guide tourism transformation toward inclusive, regenerative, and climate-resilient growth.

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(From left: Susan Santos de Cardenas, Karlo Evangelista, Dr. Joshua Wong, Joegil Escobar, Patty Piedra, and Dave Romano)

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A CALL TO MEDIA: BE A GREEN DESTINATIONS MEDIA AMBASSADOR
Now more than ever, the tourism industry needs champions—voices that can inspire, educate, and influence. We invite Travel, News, and Lifestyle Editors, Journalists, Bloggers, and Content Creators to become “Green Media Ambassadors” —partners in amplifying Good Travel Stories across platforms, audiences, and borders.
Your support as a media advocate is vital. By sharing these stories, you help spotlight solutions that work, celebrate tourism that uplifts communities, and encourage others to follow the path of sustainability. Let us work together to inspire a better kind of travel—one story at a time.

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(From left: Den Navarro, Susan Santos de Cardenas, Thessa Dela Paz, and Karlo Evangelista)

THE MEDIA LAUNCH EVENT
The official Media Launch of the Good Travel Stories Competition 2025 is proudly made possible through the generous support of CHROMA Hospitality Group and esteemed venue partner, Crimson Hotel Filinvest, Alabang. This landmark event brings together sustainability champions and changemakers from
across the tourism industry. Invitations have been extended to key national government agencies including the Department of Tourism (DOT), Department of Environment and Natural Resources (DENR), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and the Climate Change Commission (CCC).
 

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(From left: Karlo Evangelista, Dr. Joshua Wong, Den Navarro, Susan Santos de Cardenas, Joegil Escobar, Patty Piedra, Dave Romano, Carmela Bocanegra and Mark Mulingbayan

Also invited are national tourism, hospitality, and travel organizations such as the Tourism Congress of the Philippines (TCP), Tourism Industry Board Foundation Inc. (TIBFI), Hotel and Restaurant Association of the Philippines (HRAP), Philippine Hotel Owners Association (PHOA), and the Philippine Tour Operators Association (PHILTOA), along with international organizations and prominent business chambers.

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