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Manila Bulletin devider Lifestyle devider Food devider Pinkberry's summer swirl: Frozen yogurt steps into the spotlight

Pinkberry's summer swirl: Frozen yogurt steps into the spotlight

New flavors, mobile perks, and store expansions keep the spotlight on Pinkberry's refreshing appeal

Published Apr 24, 2025 01:40 pm

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As summer temperatures rise, Pinkberry is doubling down on its appeal to those seeking something cool, light, and refreshing. Known for its tart yet creamy frozen yogurt, the brand continues to expand its presence in the Philippines while introducing new ways to enjoy its signature swirl.

Since entering the local market in 2011, Pinkberry has established itself as a preferred destination for those looking for a flavorful yet guilt-free alternative to ice cream. A small serving of the brand’s Original flavor contains only 90 calories, making it one of the most accessible entry points for new customers.

Toppings remain central to the experience, with over 30 options ranging from hand-cut fruit to indulgent additions like mochi and cheesecake bites. Customers are encouraged to build their own combinations, reinforcing the brand’s positioning as a customizable and lifestyle-forward offering.

Seasonal flavors and new formats
This summer, Pinkberry has rolled out a flavor lineup designed to reflect the season’s brightness. Mango headlines the current offerings, alongside Original, Vegan Chocolate, Salted Caramel, and Blackberry. According to the brand, new flavors are introduced every seven to eight weeks to keep the menu dynamic.

Alongside new flavors, Pinkberry has debuted a novel product at its SM Mall of Asia location: Pinkberry Pops. Designed for convenience, these handheld frozen yogurt treats are coated in either Biscoff or Dark Chocolate and require no utensils.

Retail expansion and in-store promotions
Pinkberry’s local footprint continues to grow with the opening of its seventh and eighth branches at SM Mall of Asia’s Food Hall and Eastwood’s Open Park. These locations were selected for their high foot traffic and active community environments.

Eastwood will also host a grand opening celebration on May 9. The first 100 customers to make a purchase—whether a cup or cone—will receive one free topping.

Events and catering
Catering services are also available for private and corporate events. Starting at ₱23,000, Pinkberry’s catering packages include 100 mini cups and a choice of frozen yogurt flavors and toppings. The service is delivered via the brand’s signature mobile cart and includes full staffing and setup, making it a turnkey addition for celebrations.

Loyalty app and customer engagement
To further reward its customer base, Pinkberry has introduced the Pinkberry PH mobile app. With each ₱20 spent, app users earn one point, which can be redeemed for a small swirl with toppings at 100 points. The app also provides access to exclusive promotions and birthday rewards. It is available on the App Store and Google Play.

As the brand evolves with changing consumer habits, it continues to focus on flavor, accessibility, and personalized experiences. With new branches, products, and loyalty initiatives in place, Pinkberry aims to remain a relevant and refreshing option throughout the season and beyond.

Available at: Robinsons Magnolia, Power Plant Mall, Glorietta Activity Center, SM Aura, Alabang Town Center, SM Mall of Asia, and Eastwood Open Park. Social media: @PinkberryPH on Instagram, @PinkberryPhilippines on Facebook and TikTok

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