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Manila Bulletin devider Philippines devider National devider Meralco official encourages communication professionals to join the campaign against fake news

Meralco official encourages communication professionals to join the campaign against fake news

Published Apr 23, 2025 01:10 am

Meralco Vice President and Head of Corporate Communications Joe R. Zaldarriaga has urged communication and public relations professionals to take a stand for truth and join the advocacy against fake news and misinformation during a seminar conducted by Public Relations Society of the Philippines (PRSP).

JRZ at PRSP.jpg

Zaldarriaga, who also serves as a member of the PRSP Board of Trustees, emphasized the importance of critical thinking, collaboration and media literacy in combating fake news. He also shared valuable strategies on how to discern false information to safeguard an organization's reputation.
 

“In today’s digital age, it is important to stay informed and united as communicators. I also believe in advocating for media literacy, we need to make our peers more equipped to reduce the spread of misinformation. This will enable us to lead with integrity, clarity, and continue to ensure that truth prevails in the communications industry,” he said during his talk entitled Decoding Deception: Navigating the Era of Fake News.
 

With almost four decades of experience as a professional communicator, Zaldarriaga continues to advocate for responsible public relations and communications practice.
 

The seminar entitled “Combating Fake News: Strategies for Brands, Media and Society” is organized by the PRSP- the country’s premier organization for public relations professionals dedicated to advancing the practice and upholding the highest ethical standards in the industry.

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