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Manila Bulletin devider Lifestyle devider Food devider Landers Superstore launches Ice Cream Festival 2025 with big deals and bigger prizes

Landers Superstore launches Ice Cream Festival 2025 with big deals and bigger prizes

Published Apr 23, 2025 08:10 am

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Get ready for a summer packed with fun, flavor, and fantastic prizes as Landers Superstore welcomes its highly anticipated Ice Cream Festival, running until May 4, 2025.

This year’s festival features an expanded lineup of premium local and international ice cream brands, exclusive deals, and more chances to win amazing prizes. It’s the ultimate treat for every ice cream lover. 

A flavorful kick-off at Landers Arca South

The festival launched with a vibrant celebration at Landers Arca South on April 2. Leading the ribbon-cutting ceremony were Landers Deputy CEO Bill Cummings, VP for Marketing and Membership Kenneth Ocampo, Buying Division Head Edgar Fernandez, and special guest Rufa Mae Quinto.

In his welcome message, Bill Cummings shared Landers' commitment to making this year’s festival even more extraordinary. 


“We’ve searched high and low to bring the most irresistible ice cream flavors and unbeatable deals to our members,” he said. “We’re going all out to top last year’s celebration with more variety, better offers, and bigger rewards—because that’s what our members deserve.”

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Ice Cream Festival kickoff – Edgar C. Fernandez, Buying division head, celebrity guest Rufa Mae Quinto, Bill Cummings, Landers deputy CEO, and Kenneth Ocampo, VP for Membership & Marketing lead the ribbon cutting ceremony to mark the official opening of the indulgent summer event.

Meanwhile in an interview with Manila Bulletin Lifestyle, Bill said that their team even travelled here and abroad in effort to find the best ice cream brands and bring it to Landers Superstores, and offering more options to their customers. 

“There are 12 brands participating in the fest but we’ve got over 75 different SKUs of ice cream,” he shared. “It’s split 50/50 between local and international brands.” 

Some of the premium brands featured in the fest are Magnolia, Fairground-Binggrae, Carmen’s Best, Nathaniel’s, and Keto Ice Cream.

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Satisfy your sweet tooth and win big

The excitement didn’t stop there—the launch also unveiled the Ice Cream Festival Raffle, giving Landers members a chance to win epic prizes while indulging in their favorite frozen treats.

Up for grabs:

  • Grand Prize: A brand-new Toyota Corolla Cross
  • Second Prize: ₱100,000 worth of Landers Gift Certificates
  • Minor Prize: ₱10,000 worth of Landers Gift Certificates

How to join: Spend a minimum of ₱4,000 in-store or online at www.landers.ph, with at least ₱1,000 worth of participating ice cream brands in your cart. Sweet, right?


During the festival, Landers members can enjoy up to 50 percent off on an incredible selection of premium ice cream and frozen desserts. Plus, shoppers can sample exciting new flavors and classic favorites at tasting booths throughout the event. It’s the perfect way to chill and treat yourself this summer. The fest is happening in all Landers stores nationwide. 

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