Tourism Undersecretary Verna Buensuceso

The Department of Tourism (DOT) has reaffirmed the Philippines’ rise as a premier global destination, fueled by strategic reforms, enhanced infrastructure, and strengthened international linkages.

DOT Undersecretary Verna Buensuceso said the country’s tourism industry has posted a strong recovery, with international visitor spending averaging USD 2,073 per capita—the highest in Southeast Asia.

She said the industry’s recovery rate has reached 126 percent of 2019 levels, reaffirming tourism’s renewed role as a vital driver of national economic growth.

This momentum, Buensuceso noted, reflects the Marcos administration’s sustained efforts to revitalize the sector through policy measures and investments in tourism-enabling infrastructure.

Key initiatives include the signing of the VAT Refund Law for non-resident tourists, the nationwide rollout of Tourist Rest Areas (TRAs), and continued upgrades to airport facilities across the country.

She added that the ongoing privatization of Ninoy Aquino International Airport (NAIA) is expected to streamline travel procedures and elevate the overall visitor experience.

To meet workforce demands, the DOT has implemented programs such as the Filipino Brand of Service Excellence training, the Balik Bayani sa Turismo initiative for returning Overseas Filipino Workers (OFWs), and educational partnerships with the Commission on Higher Education (CHED).

Buensuceso also cited the conduct of tourism-focused job fairs in coordination with the Department of Labor and Employment (DOLE), which have generated thousands of employment opportunities nationwide.

She emphasized that enhancing connectivity remains central to DOT’s strategy, citing the launch of cruise visa waivers, the issuance of e-Visas for Indian nationals, and expanded visa-free access for more than 150 nationalities.

The country has also secured new direct international flight routes from United Airlines, Air Canada, Air France, and Philippine Airlines, further improving access and mobility within the Asia Pacific region.

Buensuceso said increased international access is essential to sustaining growth and capturing emerging tourism markets amid evolving global travel trends.

She highlighted the Philippines’ expanding presence on global tourism platforms, including its hosting of UN Tourism meetings and upcoming participation in Expo 2025 in Osaka, Japan.

In line with its sustainability agenda, the country will host the Terra Madre Asia Pacific in Bacolod in November 2025, promoting responsible travel and the Philippines’ growing role in the slow food and sustainable tourism movements.

“By focusing on addressing identified challenges and capitalizing on opportunities before us, the Marcos Administration seeks to lay a robust foundation for a flourishing tourism industry—not only for the Philippines, but for the Asia Pacific region as a premier global tourism destination,” Buensuceso said.