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Manila Bulletin devider Philippines devider National devider Philippine Pavilion draws over 40,000 visitors in 9 days at 'Osaka Expo 2025'

Philippine Pavilion draws over 40,000 visitors in 9 days at 'Osaka Expo 2025'

Published Apr 22, 2025 10:02 am

ph paviliion japan.jpg

photo: Tourism Promotions Board

More than 40,000 guests visited the Philippine Pavilion at the Expo 2025 Osaka within nine days of its opening, a turnout the Department of Tourism (DOT) hailed as a strong signal of growing international interest in the country’s culture, creativity, and tourism appeal.

DOT Secretary Christina Garcia-Frasco said the 40,252 visitors reflect the pavilion’s global resonance, as it quickly emerged as one of the most talked-about attractions at the world exposition.

“This is more than an exhibition—it is a movement of culture, connection, and creativity that brings the Philippines to the world stage in a way we have never seen before,” Frasco said, noting how the pavilion blends Filipino tradition and innovation through immersive storytelling.

Titled “Nature, Culture, and Community: Woven Together for a Better Future,” the Pavilion features a façade of 212 handwoven fabrics representing the country’s diverse regions and invites visitors to experience multisensory installations that showcase Filipino identity, resilience, and artistry.

One of the highlights, “Dancing with Nature,” offers an interactive experience that transforms guests into elements of the natural world, while daily performances by artists from the Cultural Center of the Philippines enrich the experience with authentic cultural expressions.

Tourism Promotions Board (TPB) Chief Operating Officer Maria Margarita Nograles said the pavilion was designed to spark curiosity and a deeper desire to explore the Philippines, with Filipino hospitality at its core.

Frasco emphasized the pavilion’s role in promoting sustainable tourism and cultural diplomacy, calling it a powerful invitation to discover the richness of the Filipino experience.

Additional features are set to roll out in the coming weeks, including the Hilot Wellness Space, the Habi Gift Shop, and the launch of official mascot Kokoro-chan, as the country sustains its presence and engagement throughout the six-month exposition.

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