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Manila Bulletin devider Drive devider New Toyota dealership rises in Ilocos Sur

New Toyota dealership rises in Ilocos Sur

Published Apr 22, 2025 07:29 pm

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Toyota Motor Philippines (TMP) has expanded its dealership network in Luzon with the opening of Toyota Ilocos Sur in Candon City. The new facility, operated by Toyota Dagupan City Inc., is TMP's 74th dealership nationwide and serves as a strategic hub to address the growing mobility needs of customers in Northern Luzon.

Located in Barangay Langlangca II, Toyota Ilocos Sur is a full-service ‘3S’ facility, offering Sales, Service, and Spare Parts. The dealership features a four-car showroom and a service workshop equipped with 47 general service and body repair bays. According to TMP, this setup ensures a comprehensive customer experience and aims to enhance aftersales support across the region.

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From left: TMP EVP of Marketing Division, Jose Maria Atienza; TMP President, Masando Hashimoto; Toyota Dagupan Group Chairman, Juanito Ong Jr.; and Toyota Dagupan Group President, Rene So.

"To be able to witness our vision coming to life is truly an amazing feeling. This is not just the start of a new business for Toyota; the establishment of this facility is a clear reflection of your hard work and dedication," said TMP President Masando Hashimoto during the inauguration ceremony. "As we officially open the doors of this dealership, the store not only will cater to our valued customers but help build community and boost the economy of Ilocos Sur."

Toyota Dagupan Group President Rene So also underscored the significance of the expansion. "Today, we celebrate not just the opening of a new dealership but the beginning of a new chapter in Toyota’s commitment to serving the people of Ilocos Sur and beyond," he said. "We reaffirm our mission of delivering happiness to every Filipino through mobility. We look forward to being a trusted partner on your journey, ensuring that every drive is a safe, reliable, and enjoyable experience."

The Ilocos Sur dealership is expected to serve not only the city of Candon but also the surrounding municipalities and provinces in Northern Luzon. The region is known for its blend of cultural heritage and natural attractions, making it a steadily growing area for tourism and commerce. Its accessibility via major highways, such as the MacArthur Highway and the Ilocos Sur–Cervantes Road, positions the new dealership in a favorable location. The nearest airport is in Laoag, Ilocos Norte, approximately two to three hours away.

Toyota Ilocos Sur marks another step in Toyota Motor Philippines' efforts to strengthen its reach across the country, bringing its vehicles and services closer to customers in Northern Luzon and expanding its footprint in one of the country's most dynamic regions.

 

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