Spotify’s K-Pop ON! Hub is the ultimate destination for K-pop fans that brings them closer than ever to the genre.
It serves as a one-stop hub for the best of K-pop on Spotify, showcasing genre playlists, Spotify-exclusive artist content, and interactive experiences that immerse listeners in the music, the culture and the moments that define the genre.
Whether it’s streaming the hottest new releases or celebrating the biggest cultural milestones in K-pop, the K-Pop ON! Hub offers fans different ways to deepen their connections with the artists they love and discover new ones along the way.
K-Pop ON! Hub is available to Spotify users in the Philippines, Indonesia, Thailand, Japan, South Korea and the US.
According to Spotify, from 2014 to 2024, K-pop streams on Spotify have increased by 470 times globally.
During the period, K-pop streams on Spotify recorded an average year-on-year growth of 98 percent outside of Asia. In the US, it grew 90 percent and in Southeast Asia, it grew 128 percent.
The top export markets for K-pop on Spotify are the US, Indonesia, Japan, Philippines and Mexico.
The Hub also serves as a powerful platform for Korean artists to reach Spotify’s most engaged K-Pop audiences across regions - making it a pivotal space for both fandom engagement and discovery.
(Photos from Spotify)
Accessing the Hub
To access the K-Pop ON! Hub:
1. Open the Spotify app on your mobile.
2. Tap “Search” and select the “K-Pop ON! Hub” tab or use the search function to find “K-Pop ON! Hub”
On the K-Pop ON! Hub, Spotify users can access the following:
● Spotify Listening Parties: These audio events hosted by K-pop artists are exclusive to Spotify Premium users. During these sessions, fans can listen to, and engage with their faves in real time as they personally introduce their music and connect with listeners via the chat function. The Hub also provides fans updates on upcoming Listening Parties.
● Updates on the latest K-Pop ON! Video Podcast episodes: From gameshow content, to interviews and behind-the-scenes footage, Spotify’s K-Pop ON! Video Podcasts bring fans more from the artists shaping the genre, and into their release moments.
● Achievement Cards: Spotify Premium users can look out for personalized digital achievement cards through surprise, limited-time drops on the Hub. These shareable collectibles recognize and celebrate how fans are helping fuel the success of their favorite K-Pop artists on Spotify.
● K-Pop Today Philippines Playlist - Your go-to space for trending tracks, viral bops, and fan-favorite tunes loved by the Pinoy K-Pop fandom.
● Clips from K-Pop Icons: Short-form video content featuring messages, highlights, and teasers from K-Pop artists. K-Pop ON! Playlist - Spotify’s global flagship genre playlist bringing you the best of K-Pop. And while you’re on the K-Pop ON! Hub, don’t forget to check out the Videos tab as well for:
● Updates on the latest and hottest music videos in K-Pop
● More K-Pop ON! Video Podcast episodes