Viva has taken steps to protect its artists’ intellectual property further. 

As an entertainment company, Viva and its companies have always prioritized the protection of its artists' intellectual property rights, especially at the dawn of the digital age, when physical distribution was replaced by downloading and streaming.  

Viva Holdings, Inc. has announced that it “signed an agreement with the Intellectual Property Office of the Philippines regarding protection in E-commerce.”  Viva’s intellectual property protection setup has been leveled considerably with its official ties with the Philippine government. 

In a press statement, Viva Holdings Inc. said that it “stands as the signatory for most of the companies under Viva whose diverse business interests in entertainment include film, TV, streaming, production, music recording, publishing, performance, theatre staging, concerts, radio broadcast and has even successfully ventured into food, restaurant, skincare, cosmetics, and fitness.” 

Viva Chairman and CEO Vic Del Rosario said: “As a signatory to the IPO E-commerce MOU, our directors, writers, songwriters (and) everybody creating content and products for Viva now enjoy protection.” Del Rosario added that “piracy and counterfeiting are major problems in the entertainment and other industries. These massively affect income and disrespect creators, inventors, and innovators. They can now rest assured that the IPO will always be behind them.” 

The agreement streamlines the link between Viva and monetizing platforms such as Lazada, Shopee, Zalora, TikTok, and the like, thereby efficiently addressing intellectual property violations of content creators and product owners under Viva if the issue arises.  “This is great news for creators and artists under the Viva fold; as the leading content provider in the country, it is only right that we provide those involved with us the maximum protection of their intellectual property against piracy and counterfeiting,” Del Rosario, Jr. expounded. The full strength of the Intellectual Property Office will now be instrumental in going after unauthorized sellers of products exclusively distributed by Viva in the Philippines. 

IPO Director General Atty. Brigitte M. da Costa Villaluz, with Atty. Christine Pangilinan-Canlapan, Supervising Director, Atty. Reggie Anne Pamatian, OIC-Division Chief, and other Intellectual Property Rights Enforcement Office members were on hand and joined ‘Boss Vic’ Del Rosario. The respective heads of Viva’s various companies include Viva President Vincent del Rosario III, President of Viva Artists Agency and Viva Beauty Group Veronique del Rosario-Corpuz, Studio Viva President Valerie Salvador del Rosario and Verb del Rosario, President of the Viva Music Group, to formalize the agreement. 

Cup of Joe is on a winning streak and asserts its standing as a top Pinoy pop band with its dominance of the streaming charts. After releasing its first full-length album, “Silakbo,” in January, the band has completed its steady trek up the charts by acing several important charts last week. First, the Baguio-based group posted a record 2.3 million daily streams, making COJ the most listened-to band in the Philippines today, as posted by Spotify PH.

COJ then broke into the Global Charts and now sits alongside Bad Bunny and Chappell Roan, with the album’s first single, “Multo,” now haunting the Top 50 Global Charts as the only Pinoy act (No. 36) on said listing. 

But the band's coup de grace comes from their command of Spotify Philippines' Artist, Song, and Album charts (according to Pinoy music watchdog @allchartsPH) with Cup Of Joe, their first album single “Multo” and the 10-track album “Silakbo,” taking the Number One spot on all three charts respectively.  

"Silakbo" is produced by Cup Of Joe and Shadiel Chan and is released by Viva Records.