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Manila Bulletin devider Business devider The Stock Market devider Sy-Led SM Prime banks on star power to maintain MOA Arena's success

Sy-Led SM Prime banks on star power to maintain MOA Arena's success

Published Apr 11, 2025 02:40 am
MOA Arena 2NE1 Concert.png
2NE1 concert at SM MOA Arena

Sy-led SM Prime Holdings Inc., one of Southeast Asia’s largest integrated property developers, reported that its SM Mall of Asia (MOA) Arena posted a strong performance in 2024, as events held at the venue drew over one million in total ticket attendance.

In a disclosure to the Philippine Stock Exchange, the firm said SM MOA Arena, Metro Manila’s largest live entertainment venue, hosted a diverse mix of shows in 2024, with over half of its events dedicated to sports, concerts, and family-oriented activities.

The rest were corporate and special events, reinforcing its status as the Philippines’ premier venue for large-scale events and international artists.

“Live entertainment venues are strategic contributors to our company’s portfolio. They strengthen the SM ecosystem by driving foot traffic and supporting the performance of our mall tenants and adjacent businesses,” said SM Prime President Jeffrey C. Lim.

SM MOA Arena has a seating capacity of 15,000, expandable to 20,000, and offers International Basketball Federation (FIBA)- and National Basketball Association (NBA)-compliant facilities.

To maintain its world-class standing, SM MOA Arena underwent a three-year modernization program that began in 2022, with an investment of over $10 million.

Upgrades include digital turnstiles, a new 702-square meter (sqm) giant LED media mesh, enhanced public address (PA) systems, newly installed acoustic panels, improved back-of-house areas, and new spectator seating—all designed to elevate the customer and event experience.

In 2024, SM MOA Arena was named Sports Venue of the Year at the Sixth Philippine Sports Tourism Awards, highlighting its contribution to both the meetings, incentives, conferences, and exhibitions (MICE) and tourism sectors—two key areas of opportunity as the country’s service economy continues to rebound.

“Our solid performance in 2024 reflects the growing appetite for live experiences and the broad appeal of SM Prime’s integrated developments,” said Lim.

He noted that, “This year, we expect an even stronger lineup of global and local events that will help drive sustained growth across our lifestyle and commercial assets.”

Over the past two years, SM MOA Arena has hosted some of the biggest headline acts, including Backstreet Boys, Alanis Morissette, Sam Smith, Jonas Brothers, 2NE1, Itzy, and Niall Horan. Its banner for original Pilipino music (OPM) artists includes Regine Velasquez, Sharon Cuneta and Gabby Concepcion, Pops Fernandez and Martin Nievera, Gary Valenciano, Juan Karlos, December Avenue, and Ben&Ben.

For 2025, global acts confirmed to perform at SM MOA Arena include the much-anticipated j-hope Tour ‘Hope on the Stage’ in Manila, Lee Min-ho, Toto, Jo Koy, Black Eyed Peas, and Mariah Carey.

On the domestic front, major events such as the 2025 Miss Universe Philippines coronation and various collegiate sports events are also expected to draw strong crowds.

Related Tags

MOA Arena Jeffrey C. Lim SM Prime Holdings Inc.
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