Brilyo Jewelry has officially landed in the heart of Mandaluyong City, bringing its unparalleled brilliance to the 6th Floor, East Wing of Shangri-La Plaza. On March 25, 2025, Brilyo Jewelry marked its grand opening with a spectacular event that set the tone for a dazzling future. The new store promises to be a premier destination for exquisite jewelry and timeless luxury. The event attracted an elegant crowd of distinguished guests.

The theme of the event was #PersonaOwnYourElegance, highlighting that Brilyo is for everyone, for every day, and for every occasion.

The event was attended by brand ambassador Kryz Uy-Young and other influencers such as Ry Velasco, Christi McGarry, CK De Leon and her boyfriend Mikee Reyes, Hannah Arnold, Chris Nick, Sandy Riccio, and Nica Fabregas, all contributing to the stylish and elegant atmosphere.

Brilyo Jewelry was founded with a mission and vision to craft the most precious jewelry pieces, becoming part of the customer's special journey. For over five years, Brilyo has been known for personalizing all types of jewelry—from engagement rings to necklaces and even tiaras—allowing clients to bring their vision to life. What started as a passion has grown into a premier destination for those seeking unique, meaningful jewelry for any occasion. With dedication and commitment to delivering more, Brilyo has evolved beyond jewelry for special occasions. They now offer pieces for anyone who wants something unique for themselves—whether it’s for everyday wear that will elevate their style or for important milestones in life as immortalizing reminders. Brilyo's dedication goes beyond its collection, as it also pioneers the curation of ethically sourced natural diamonds and high-quality lab-grown diamonds, all with GIA and IGI certifications.

The grand opening event began with Brilyo executive Julius Lagman delivering his opening remarks, sharing the story behind Brilyo—from its first successful sale, which was sold at Starbucks with no office, to how they have evolved over five years of hard work and passion.

“Fast forward to today, we’ve been part of over 2,000 weddings and proposals,” Julius said. “So, today we celebrate not just the opening of the store but a promise—a promise to continue to provide high-quality, world-class, jewelry for everyone.”

Julius also shared how Brilyo has become part of countless people’s journeys and how the Brilyo team makes it all possible, acknowledging everyone who supported them from the start. Of course, none of this would have been possible without the support and trust of each of the customers Brilyo has had.

Brilyo executives also mentioned that Kryz was chosen as the brand ambassador because she trusted Brilyo from the very beginning, allowing Brilyo to craft her own customized special eternity ring. She proudly wears her ring every day as it is a very special piece to her. This shows how Brilyo is a part of her life.

“I’ve been wearing it ever since I got it, every single day, it’s very special to me, and what makes it special is because—not only is it a beautiful piece—but inside, may secret siya. It was really customized to fit everything that I want,” Kryz said. “So, may gemstones siya hidden inside that only I can see. And it’s my birthstone and my husband’s birthstone.” 
The party exuded elegance, as each guest showcased their unique personas, enjoyed the chance to pose for photos in front of the stunning photo wall, and captured radiant moments with the Hexatron camera, all while exploring Brilyo’s exquisite jewelry collection to find the perfect piece to fall in love with. Guests were also treated to lively entertainment by Christi McGarry, while indulging in delicious bites from Petit-A-Petit and sipping on refreshing drinks by Sula.

Finally, the event was marked by a momentous occasion with a ribbon-cutting ceremony led by Brilyo Jewelry executives Betina Lagman and Julius Lagman, along with brand ambassador Kryz Uy-Young and Shangri-la's EVP for Retail and Commercial Joy Polloso.

The event was a true testament to Brilyo’s journey, which started with a single sale and has grown into a brand that has been part of thousands of personal milestones. It also celebrated Brilyo’s milestone of reaching 100K followers on Instagram, marking a double celebration of both the store’s grand opening and its growing online presence.

The excitement continued with the grand opening raffle, where lucky winners walked away with stunning Brilyo pieces—a diamond necklace and two pairs of diamond earrings.

The grand opening of Brilyo Jewelry at Shangri-La Plaza was an unforgettable experience that highlighted the brand’s commitment to excellence and its deep connection to its customers. The event ended with guests feeling confident, radiant, and elegant, and each owning their persona.

This was just the beginning for Brilyo Jewelry. Here’s to more exciting moments and stunning jewelry that will be part of more milestones in the future!