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Manila Bulletin devider Business devider Hapag Movement meets target one year early, helps over 120,000 families facing involuntary hunger

Hapag Movement meets target one year early, helps over 120,000 families facing involuntary hunger

Published Apr 10, 2025 07:07 am

Globe Hapag.png

The Hapag Movement, Globe's hunger alleviation program, has reached its impact goal one year ahead of schedule, supporting over 120,000 Filipino families through the collective support of Globe and TM customers, corporate donors, and mobilization partners.

Originally targeting 100,000 families by the end of 2025, the initiative raised ₱25.37 million in 2024 alone, bringing total funds raised to ₱53 million since 2022 and enabling it to provide meals to 120,455 families facing food insecurity.

"The overwhelming support for the Hapag Movement reflects the dedication of individuals, businesses, and organizations that share our vision of addressing involuntary hunger in the Philippines. Reaching this milestone sooner than expected strengthens our resolve to expand our efforts and create lasting change," said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

Since its launch, the Hapag Movement has worked with the Ayala Foundation, Scholars of Sustenance, Tzu Chi Foundation, and World Vision. In 2024, it brought in three new mobilization partners—Rise Against Hunger and international organizations UN World Food Programme and Project PEARLS. This aimed to draw international attention to persistent hunger incidence in the Philippines, allowing the Hapag Movement to reach more communities in need.

The Hapag Movement has received support from over 1.1 million Globe and TM subscribers, who donated ₱11.67 million in Rewards points through the GlobeOne app. Total contributions to the program have accounted for 23 percent of all assistance provided through the platform.

In addition, 1,871 Globe employees took part in various Hapag Movement activities in 2024, demonstrating their commitment to making a difference.

To grow its impact, the Hapag Movement launched innovative fundraisers like the "Ibalik ang Sarap ng Pasko" holiday drive with SM's shopper loyalty program SMAC, integrating donations into holiday shopping, and the Gourmet Giving Series, featuring fine dining fundraiser events with 12 top Metro Manila restaurants in partnership with Facebook community Fine Dining Club Philippines.

The Hapag Movement also tapped into the power of fandoms, enlisting support from Blackpink and BTS fan communities, Electronic Sports Gaming Summit gamers, ToyCon collectors, Lyropera enthusiasts, and Kwentoon artists to encourage contributions.

The program also gained invaluable support from the Rotary Club of Makati Business District, BPI Foundation, and Kumu, among others.

With its initial target surpassed, the Hapag Movement is now focused on scaling its livelihood training programs nationwide to provide families with sustainable means of supporting themselves.

The initiative is also exploring ways to contribute to the fight against child stunting, ensuring that Filipino children receive the proper nutrition they need in their critical early years.

The Hapag Movement remains committed to addressing hunger and poverty in the Philippines. Supporters can continue contributing through the GlobeOne app and GCash to help sustain and expand its impact.

For more information on Hapag and to donate directly to the cause, visit this website.

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