Upgrade your athleisure game with this sneaker collection
Belgian sneaker brand SJ Lifestyle's newest line features three designs, gifting Filipinos the 'freedom to move'
By John Legaspi
It is hard to imagine life today without sneakers. These dependable footwear options allow us to go the extra mile—whether at work or on our fitness journey. They have also helped shape people’s approach to dressing, as they prioritize designs that merge function and style. As many continue to embrace athleisure, brands keep producing sneakers that offer ultimate comfort while elevating the fashion game.
One such brand is SJ Lifestyle. The Belgian footwear company is committed to providing real value without compromise. Over the years, it has fused the Cortina family’s 70-year heritage of crafting premium footwear with modern innovation, creating affordable sneakers made from recycled materials—ensuring that every step counts. Now, the brand is excited to bring its vision to the Philippines.
“We’re thrilled to bring SJ sneakers to the Philippines,” said Dieter Vyls, commercial director of SJ Lifestyle, Belgium. “The Filipino market deserves footwear that’s not only stylish but also aligned with the values of sustainability and comfort. We’re confident SJ will resonate with the growing community of eco-conscious, comfort-driven consumers here.”
This season, the brand unveils its latest line: the “Athleisure” collection, featuring three versatile models for men and women, all guided by SJ Lifestyle’s tagline, “Freedom to Move.” Designed to be light on your feet and the planet, every shoe in the collection incorporates recycled footbeds, linings, and laces.

The Ibiza is a sleek sneaker with an elevated midsole for extra height and shock absorption. Perfect for on-the-go professionals, this pair transitions effortlessly from day to night with its chic silhouette.

Engineered for adventurers, the SJ Reflect are lightweight sneakers ideal for city strolls, nature explorations, and trail runs. They feature 100 percent recycled insoles and reflective details for enhanced visibility at night.

Designed for diverse terrains, the Trail sneakers have a curved midsole that provides 60% energy return. The ultra-breathable jacquard upper and recycled linings combine performance with a fashionable edge, making them the perfect choice for any running or walking adventure.
With prices ranging from P2,500 to P5,000, SJ Lifestyle offers affordable, stylish sneakers that ensure superior comfort—getting you through the day pain-free. Find your pair now on Shopee, Lazada, Zalora, and at www.sjlifestyle.ph.
You can also visit SJ Lifestyle’s store at 2/F Festival Mall, Alabang, to get your hands on a pair today. Expansion plans are underway, with new locations set to open in Metro Manila in 2025, starting with SM North EDSA, bringing the brand closer to even more consumers who value quality, comfort, and sustainability.