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Manila Bulletin devider Business devider From screen to taxes: BIR enlists celebrities as tax advocates for 2025 campaign

From screen to taxes: BIR enlists celebrities as tax advocates for 2025 campaign

Published Mar 5, 2025 03:31 am

BIR Lumagui.png

To encourage wider taxpayer participation, the Bureau of Internal Revenue (BIR) has appointed popular celebrities like Vice Ganda and Dingdong Dantes as tax advocates, leveraging their influence for its 2025 campaign.

BIR Commissioner Romeo D. Lumagui Jr. posted photos on Facebook on Wednesday, March 5, from an award ceremony recognizing BIR advocates and marking the official launch of the 2025 Regional Tax Campaign.

The BIR’s celebrity advocates, recognized for their exemplary tax compliance, included Vice Ganda, Jennylyn Mercado, Dennis Trillo, Dingdong Dantes, Catriona Gray, Kim Chiu, Karla Estrada, Julia Barretto, and Darren Espanto.

The awarding ceremony was hosted by BIR Revenue Region 7A (RR No. 7A), which covers Quezon City. The city’s reputation as the "City of Stars," housing major broadcasting networks, production companies, and cinemas, accounts for the high concentration of celebrity taxpayers registered with RR No. 7A.

RR No. 7A held its 2025 Regional Tax Campaign Kick-off on March 4, promoting the theme "Buwis na Tapat, Tagumpay Nating Lahat" (Honest Taxes, Shared Success). The campaign seeks to foster voluntary tax compliance by highlighting the vital role of timely and accurate tax payments in supporting national economic recovery and development initiatives.

In his welcome message, Lumagui urged taxpayers to fulfill their civic duty by paying their taxes correctly.

The filing period for the 2024 Annual Income Tax Returns (AITR) for RR 7A – Quezon City commenced on Jan. 1, with a deadline of April 15, 2025.

Taxpayers can conveniently file and pay their taxes through various channels: electronically via the BIR's online platforms (eFPs or eBIRForms) at www.bir.gov.ph, through any Authorized Agent Bank (AAB), or in person at Revenue District Offices' Revenue Collection Officers (RCOs).

For assistance with taxpayer registration, BIR forms, zonal property values, eServices, and the eComplaint facility, taxpayers can utilize the BIR's 24/7 Digital Assistant, "Revie."

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Kapamilya Network Kapuso Network ABS-CBN Bureau of Internal Revenue (BIR)
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