K-pop agency Belift Lab announces global audition program for music producers
Korean agency Belift Lab, home of K-pop groups ENHYPEN and ILLIT, announced on March 4 that it will hold the “2025 Next New Creator with Belift Lab,” a global audition aiming to find music producers specializing in pop genres.
Aspiring contestants above the age of 18 can apply individually or as a team from March 10 to April 10 via the official Next New Creator website.

The poster for the “2025 Next New Creator with Belift Lab” (Photo from Belift Lab)
Applicants can submit up to five stylish and innovative demo files that fit the global music trend.
Individuality and unique style will be the focus this year, and applicants who pass the initial screening will be contacted directly to proceed to further stages, including the main competition.
Finalists of the main competition will be awarded 5 million won (about $3,432) and gain the opportunity to work on Belift Lab’s global projects.
ENHYPEN recently held their "Walk The Line" concert in Bulacan, Philippines.