Honoring the importance of sleep to Filipinos’ well-being, Serta Philippines celebrated World Sleep Day last March 14, 2025, at The SM Store in SM Aura, BGC, Taguig. Together with its brand ambassadors and quality sleep enthusiasts, the mattress and sleep products company ushered the celebration with the launch of its latest collection, which embodies comfort and style like no other.
“We are delighted to gather everyone once again as we celebrate World Sleep Day here in SM Aura, Taguig. Carrying this year’s theme ‘Your Well-Being Comes First,’ let us showcase to everyone how Serta can further amplify its call for quality sleep through its well-thought and innovative sleeping mattress, pillows, and more,” Serta Philippines shared. “More than this celebration, we want to highlight the importance of taking our well-being seriously and how quality sleep can help improve our life in general.”
Led by Serta Philippines executives, the launch was attended by owners and directors of the RCG Group of Companies, Fort Bonifacio’s barangay captain Jorge Daniel Bocobo, The Belo Group’s managing director Cristalle Belo-Pitt, and renowned TV host and actress Janice De Belen.
Your mattress matters
Renowned for its rejuvenating and cooling effect, Serta Philippines unveiled its latest iPedic collection, which is set to take one’s sleep to the next level. Promoting cool and satisfying rest night after night, the iPedic collection has impressed many customers across the globe with its majestic beauty and the cool atmosphere of Alaska.
“I’m into fitness, wellness, health, and beauty. I practice beauty routines. I also have wellness routines, which include working out at least three to four times a week. But the most important wellness routine that we should always take into the is sleeping. I try to get a good and quality sleep every night, with at least eight hours of sleep to stay looking fresh and youthful,” Cristalle said. “Unlike others who take supplements to get quality sleep, I just lay on my iPedic bed, and it’s a good night to me already.”
Guests who graced the event got a chance to personally feel and enjoy the comfort that the new iPedic collection has to offer. From its comfort features to ergonomic designs that could stand the test of time, Serta’s newest iPedic collection is set to elevate one’s taste, style, and sleeping quality.
“I just recently had my Serta mattress. Before I had a Serta mattress, all I knew was that as long as my bed was soft and my pillows and bedding were clean, everything was okay,” Janice said. “Now, knowing the kind of mattress that your body needs matters. The sleep technology that Serta offers is life-changing because I now get quality sleep along with my dogs. Sleep is essential to our well-being. Hence, choosing the right mattress for your body requires a good understanding and knowledge to achieve that quality sleep that you deserve.”
Indulge in Serta’s iPedic collection
Serta understands the importance of achieving good and high-quality sleep for Filipinos. Through the launch of the iPedic collection, it aims to further promote the prioritization of Filipinos’ well-being in their daily lives. Highlighted by its three key features, the launch of the iPedic collection emphasized the adaptive features of these new mattresses that are perfect for tropical countries like the Philippines.
Serta’s iPedic collection comes with the brand’s innovative iCoolSense technology, featuring a hydrophilic synthetic layer that absorbs moisture, ensuring a nice and pleasurable cool comfort. The collection also highlights Serta’s very own Virosafe Technology that helps reduce any viral, bacterial, and dust mites’ activities by up to 99 percent. Finally, boosting cell regeneration that provides a holistic well-being rejuvenation, iPedic collection offers Biocrystal technology, which is made of 100 percent natural crystal particles that calm the heartbeat, slow down rapid breathing, and relax muscle tension.
A special treat for everyone
During the launch, shoppers at SM Aura who availed of Serta’s iPedic collection were treated to amazing relaxation and freebies. Those who availed of the latest collection took home a free bed frame as well as Serta pillows and their cute little sheep doll.
“We want nothing but the best for our dear customers, that’s why for this event, we’re making sure that they’ll be coming home not just their dream mattress but a complete sleeping set that will provide them with the quality sleep that they deserve,” the brand said. “World Sleep Day aims to promote the essential benefits of rest, and we at Serta, will continue to provide the latest sleep technology to our customers here in the Philippines and abroad.”
Serta’s pop-up at SM Aura’s Home section will be available until March 31, 2025, offering exclusive discounts of 30 percent off and an additional 10 percent off on all mattress collections. And up to 20 percent off on bed linens and other accessories.
To learn more about the Serta, you may visit its official website: https://serta.com.ph/. You can also follow their socials on Facebook, Instagram, and TikTok.