Mercury Drug has been a trusted name in healthcare for eight decades, providing Filipinos with reliable access to essential medicines and wellness products. This year, as it celebrates its 80th anniversary, the country’s leading drugstore chain partners with Cetaphil to bring its commitment to accessible healthcare one step further.
Enter the Cetaphil Mobile SkinLabs Truck—a unique pop-up experience designed to educate and empower Filipinos with expert skincare solutions. Launched at Market! Market! On March 8, 2025, this initiative is a testament to Mercury Drug and Cetaphil’s shared mission of making dermatologist-approved, science-backed skincare more accessible than ever.
"We have been a trusted partner in every Filipino’s health journey, ensuring that no matter how much we evolve, people will always feel our malasakit,” said Martin Gumayan, Vice President of Chainstore Operations in Metro Manila for Mercury Drug. "Through this Cetaphil Mobile SkinLabs, we hope to bring people closer to science-backed skincare solutions for everyone’s sensitive skin."
A Partnership for Healthier Skin
Through this collaboration, Cetaphil and Mercury Drug aim to bridge the gap between consumers and expert skincare. "We are honored to partner with Mercury Drug in celebrating 80 years of service and commitment to the Filipino people," shared Mr. Louie Roxas, General Manager of Galderma. "With the Cetaphil Mobile SkinLabs, we are making it easier for everyone to learn about gentle, effective skincare and experience our dermatologist-approved formulations firsthand."
The Mobile SkinLabs, fresh from its appearance at Cetaphil’s inaugural SkinLabs event, is designed to educate people about the importance of proper skin health, particularly for those with sensitive skin. Visitors can explore Cetaphil’s trusted range of products, consult with skincare experts, and gain personalized recommendations—all in one convenient mobile setup.
Cetaphil: The Sensitive Skin Expert
For decades, Cetaphil has been a household name, trusted by millions worldwide for its gentle and effective formulations. What sets it apart in an industry flooded with ever-changing skincare trends?
Mr. Jose Carlo Ulep, Galderma’s Head of Sales, shares the science behind Cetaphil’s legacy. "Cetaphil has always been at the forefront of dermatological research. Our products are designed to cater to sensitive skin, with formulations enriched to boost the 15 essential ceramides to help restore and strengthen the skin barrier. We continue to evolve, ensuring our products meet the highest standards of skincare science while remaining gentle enough for daily use."
With the launch of the Cetaphil SkinLabs Truck, this expertise is now more accessible than ever. "Our goal is to take the guesswork out of skincare by providing science-backed solutions that work for everyone," Ulep adds. "This initiative allows people to understand their skin better and choose products that truly meet their needs."
A Grand Kickoff with Bianca Gonzalez
The launch event was graced by none other than Cetaphil ambassador Bianca Gonzalez, who led the ribbon-cutting ceremony. A longtime Cetaphil user, she shared her excitement for the project.
"I know how important gentle and effective skincare is—especially for those of us with sensitive skin,” Gonzalez expressed. “I’ve been using Cetaphil for years, and what I love most about it is how it’s formulated to adapt to every skin type and need, no matter your lifestyle or routine."
She emphasized how Cetaphil’s gentle, yet powerful formula has supported her busy, on-the-go lifestyle. "No matter how unpredictable my schedule gets, one thing stays constant—Cetaphil’s ability to nourish and boost my skin with its 15 essential ceramides and nutrients. That’s why I’m so excited about the Mobile SkinLabs! It’s an opportunity for more people to experience Cetaphil firsthand and learn how to properly care for their skin."
Bringing Skincare Where It’s Needed Most
Beyond just a pop-up event, the Cetaphil Mobile SkinLabs represents a movement towards accessible dermatological care. By taking expert-recommended skincare directly to communities, Mercury Drug and Cetaphil reaffirm their dedication to making wellness solutions available to all.
"We are incredibly grateful to Mercury Drug for being such an amazing brand partner," Roxas added. "Together, we’re making it possible for more people to access high-quality skincare and the knowledge they need to care for their skin properly."
As Mercury Drug celebrates 80 years of service, this partnership with Cetaphil is a fitting tribute to its enduring mission—bringing health, wellness, and expert care to Filipinos everywhere. And with the Cetaphil Mobile SkinLabs hitting the road, it’s clear that the future of accessible skincare is only just beginning.
For more information on Cetaphil, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok.