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Manila Bulletin

Environment and Sustainability

Jollibee, DTI team up for Bee Earth's Best Friend, reinforcing sustainable practices

Environment and Sustainability

Jollibee, DTI team up for Bee Earth's Best Friend, reinforcing sustainable practices

By Manila Bulletin

BEE EARTH FRIENDLY (Standing, from left) DTI Assistant Sec. Domingo Tolentino Jr., Asst Sec. Grace Baluyan, Usec. Blesila Lantayona, Jollibee Area Customer Activation Senior Manager Bong Tan, Area Manager Karen Cortez, Channels & Retail Marketing Senior Manager Rodelyn Canapi. (Seated, from left) DTI R4A Asst. Regional Director Revelyn Cortez, Regional Director Marissa Argente, CPAB Dir. Atty. Che Carbonell, DTI R5 Regional Director Dindo Nabol, Jollibee Trade Marketing Group AVP Eloise Siccion, Operations Director Michelle Dayrit, DTI R4B Provincial Dir. Noel Flores, and CTIDS Versuelo Garcia III

Jollibee and the Department of Trade and Industry (DTI) have teamed up once again for the Bee Earth's Best Friend campaign, now expanding from 16 stores in Batangas last year to 280 Jollibee stores across CALABARZON, MIMAROPA, and the Bicol region.

Running from March 15 to April 15 in celebration of World Consumer Rights Day, the initiative encourages customers to opt out of plastic utensils when ordering via take out and drive-thru. Doing so would earn them incentives such as free products or upgrades on their next visits.

With this initiative, Jollibee hopes to bring joy to customers through rewards and at the same time encourage them to uphold sustainable practices. This campaign is just one of the brand’s efforts that align with the Jollibee Group’s “Joy For Tomorrow” global sustainability agenda, which promotes responsible practices in food, people, and planet. For more details about the initiative, visit their website here.

Related Tags

Bee Earth's Best Friend Jollibee Joy for Tomorrow Department of Trade and Industry

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