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LOOK: Bini drops Icon fragrance

Lifestyle

LOOK: Bini drops Icon fragrance

By Jessica Pag-iwayan

Blooms, this is not a drill. Bini just dropped their collaboration perfume, Icon, in partnership with Penshoppe.

Imagine the first bloom of jasmine, softened by the classic elegance of rose, grounded by the earthy whispers of cedarwood and moss. This isn't a single note; it's a symphony. Then, the heart unfolds: the airy sweetness of freesia, the warm embrace of amber, and the fresh, green touch of grass. Finally, a lingering sweetness of candied fruit, punctuated by a hint of clove, ensures Icon leaves a memorable trail.

The chic, pink bottle, complete with its iconic charm, mirrors Bini's vibrant energy. But the story deepens beyond the fragrance. The group's "Brighter Days Ahead" campaign for Penshoppe offers a rare glimpse into their personal lives, away from the stage's dazzling lights. These are moments of quiet joy, shared laughter, and genuine connection.

"It's about celebrating the simple things," Penshoppe said in a press statement. "Those authentic moments that become cherished memories." This sentiment resonates deeply with Bini, a group known for their close bond and genuine connection with their fans, or "Blooms."

More than just a product, this collaboration feels like an invitation. An invitation to embrace the joy of summer, to create lasting memories, and to carry a piece of Bini's radiant energy wherever you go. Icon is a scent that reminds its users that brighter days are always ahead. Available now at Penshoppe stores nationwide, for P599.

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