Korean company Kakao Entertainment launched the global fan platform Berriz on March 25 designed to revolutionize the user experience.
As a fan platform for K-culture, Berriz will not only bring together fans of human intellectual properties (IPs) like artists and creators but also unite those who love content IPs such as drama, film, webtoons and musicals.
“Despite having different sizes and shapes, berries become sweeter when they are put together. Like berries, Berriz will establish its presence as a playground where K-culture fandoms worldwide can communicate and discover joy together beyond genres and scopes,” said Kakao Entertainment.
Berriz (Kakao Entertainment)
Jung Seung-hwan from Antenna is the first artist to join Berriz during its pre-opening period earlier this month.
Gen-Z vibe girl group KiiiKiii also created their fan community on the platform on the day of its official debut, March 24, to boost fan interaction.
The drama “Crushology 101,” based on Kakao Entertainment’s popular webtoon, will also launch its fan community shortly before its premiere in April.
Kakao Entertainment plans to join hands with the artists under its labels, its content IPs, and various partners in the entertainment industry to make Berriz a fan platform dedicated to K-culture aficionados across the globe.
Berriz is a fan-friendly modular platform where IP holders and fandoms can choose designs and services based on their needs and wants. It offers services specialized for each IP, as well as diverse IP-tailored communities by incorporating AI, commerce, and live streaming. It is also easy to modify the service and structure of the communities if desired.
Simply put, Berriz aims to set up an optimized community environment ― not a standardized service ― where fans can communicate and entertain without any limits.
Kakao Entertainment will leverage its knowledge and experience in managing various platforms and channels like Kakao Page, Melon, and 1theK to create a new fandom culture in collaboration with fans.
As today’s fandoms seek to enrich their experiences through interaction and content sharing, Berriz will be able to cater to these demands and enhance overall engagement.
KiiiKiii from Starship Entertainment have been actively engaging with fans since enrolling in Berriz on March 24, the day their debut album “Uncut Gem” came out.
Berriz is open to anyone eager to communicate with the members, watch live streams and enjoy VOD services to get a deeper look at the attention-grabbing newcomers.
In April, the fan community for the upcoming MBC drama “Crushology 101” will be launched. Starring Roh Jeong-eui, Lee Chae-min and Cho Junyoung, the series revolves around a college student named Bani, who stumbles upon attractive men after breaking up with her dark first love.
Kakao Entertainment planned and produced the series, which is based on the popular Kakao Webtoon with 170 million accumulated views. It serves as an example of Kakao Entertainment’s IP crossover project, spanning across webtoons, web novels, dramas and musicals.
Berriz will entertain people with various content linked to both the drama and the webtoon, further enriching their experience with AI-powered content and special events. This approach will bring fans of the drama and original webtoon together in one place, enabling them to communicate and enjoy the content together.
Jung Seung-hwan’s fan community has introduced new services on Berriz. A special zone for “US,” Jung’s official fan club, has been opened, accessible after fans complete membership verification. All previous data that were available before Berriz’s arrival have been transferred as well, allowing followers to walk down memory lane.
Berriz is currently available on the web and mobile (Android, iOS), offering the service in 18 languages including English and Korean for global fans.