Fresh off their victory in the first major Mobile Legends: Bang Bang (MLBB) tournament of 2025, ONIC PH cements their dominance in the esports scene as nubia Philippines announces the championship team as its newest brand ambassador. This partnership aligns with the upcoming launch of nubia’s 'Born To Win' campaign, which introduces the nubia Neo 3 series — a futuristic gaming smartphones designed to revolutionize every gamer’s experience.
Renowned for strategic gameplay in MLBB, ONIC PH has steadily upheld its elite reputation in the country’s esports scene since 2018. They are currently the MPL-PH defending champions and reigning M6 World Champions.
The ‘legends’ of ONIC PH— Frince Miguel “Super Frince” Ramirez, Duane “Kelra” Pillas, King “K1ngkong” Perez, Jann Kirk “Kirk” Solcruz Gutierrez, Borris James “Brusko” Parro, and Jaylord “Hate” Gonzales, — along with their coaches, Anthony Dennis Senedrin, and Jeniel Bata-anon, aim to inspire more Filipino gamers to believe in themselves and strive for greatness in every game.
This mission perfectly aligns with nubia’s “Be Yourself” brand philosophy, as nubia strives to empower the youth with the courage and passion to express, explore, and ‘be yourself’.
Gavin Lian, General Manager of ZTE Philippines (Terminals), expressed excitement about this meaningful partnership, with ONIC PH enlisted as newest additions to the nubia Philippines family. “We are proud and excited to have ONIC PH represent our brand, as one of the most influential groups in the growing gaming community in the Philippines. Through our collaboration with ONIC PH, we aim to build long-lasting relationships with Filipino gamers, empowering them to pursue their gaming and esports aspirations with the support of our trusted, high-performance mobile devices,” he added.
nubia Philippines is shaping 2025 to be a year of purposeful partnerships and exciting smartphone releases. The brand continues to make bold strides in revolutionizing the Filipino smartphone experience, introducing powerful mid-range devices like the nubia Neo 2 and alongside accessible and reliable entry-level options such as the nubia Music and nubia V70 Design over the past year.
Standout player Duane “Kelra” Pillas shared, “For years, we’ve advocated for making competitive esports more accessible to Filipino gamers because we want more Pinoys to join us on the global leaderboards. Through nubia Philippines, we can now make this dream a reality— inspiring more Pinoy gamers to believe that they are born to win. This is our time.”
More recently, nubia Philippines unveiled its latest innovation, the nubia V70 Max, offering Filipinos a new and stylish companion for their digital-first lifestyle. This March, nubia Philippines is set to officially showcase the nubia Neo 3 series of gaming smartphones to the public.