The Motorcycle Development Program Participants Association, Inc. (MDPPA), which represents major motorcycle manufacturers including Honda, Kawasaki, Suzuki, Yamaha, and its newest member, TVS Philippines, has reported a 7% increase in motorcycle sales for 2024. This growth represents the highest rate in the ASEAN region for the year.
Record-breaking sales figures
MDPPA members achieved a total of 1,682,482 wholesale sales in 2024, marking the highest figure in the past five years. This is a significant rise from the 1,577,597 units sold in 2023. In comparison, sales in 2022 and 2021 were 1,564,827 and 1,435,677 units, respectively. Prior to the pandemic in 2020, total sales were around 1.2 million units, while the highest recorded sales occurred in 2019, with 1.7 million units sold. MDPPA President, Alex Cumpas, emphasized the importance of the 7% growth, especially in light of the modest 2% increases seen in Indonesia and Malaysia. “Despite ongoing challenges in the industry, MDPPA is pleased to share that the 7% growth achieved in 2024 is the highest among our ASEAN neighbors. We are hopeful that the golden years of 2019, when we recorded sales of 1.7 million units, could be surpassed this year in 2025,” Cumpas said.
Factors driving growth
MDPPA's optimistic outlook for 2025 is fueled by several key factors, including the upcoming national election, favorable economic conditions, and legislative support for the motorcycle industry. As a result, the association forecasts an additional 5% growth for 2025. In terms of market segments, automatic motorcycles continue to dominate sales, accounting for 64% of total units sold. Business Unit (BU) motorcycles represent 17%, while mopeds make up 16.3%. The remaining 2.7% is shared between street bikes and big bikes.
Focus on safety and responsibility
Beyond sales growth, MDPPA is committed to its “Tropang MAALAM” campaign, which promotes responsible riding, road safety, and proper motorcycle maintenance. Through educational initiatives and awareness campaigns, this program seeks to equip riders with the skills and knowledge necessary for safer road use. “The motorcycle industry has shown remarkable resilience, and as we move into 2025, we are focused on ensuring that safety, innovation, and sustainability remain at the forefront of our efforts,” Cumpas stated. “We believe that with continued support from both the industry and the government, we can surpass our 2019 sales figures and create a safer, smarter future for all riders.”
With the industry well-positioned for continued expansion, MDPPA is dedicated to promoting growth while prioritizing the safety and well-being of the increasing number of motorcycle riders in the Philippines.